Question 1

What is CHILI GraFx?

Accepted Answer

CHILI GraFx is a Creative Automation platform designed to boost creativity, scalability, and output in graphical production.  It brings all the stakeholders in your creative production processes together in one place, where a unique suite of apps and platform tools make it simple to deliver any volume of stunning, on-brand, personalized output.  CHILI GraFx has powerful connectivity and an API-first approach at core. This ends creative silos and makes it incredibly easy to integrate any external tech, including DAM, PIM, CRM, ERP, and other systems. You can even connect to fonts managers, style set managers, and more.

Question 2

What is Creative Automation?

Accepted Answer

Creative Automation is the process that streamlines the high-volume creation of personalized, on-brand graphical variants at scale.  It simplifies, automates and expedites every stage of the graphical production process from creation to output, enabling the rapid adaptation of graphics for different channels, audiences and campaigns – online or in-store.  Businesses likes retailers, brands and agencies typically deploy Creative Automation to create brand-managed, self-serve templates for the creation of personalized content. They also use Creative Automation to automate data-driven design and content variant production. This is done by connecting data sources like DAM, PIM, and CRM to the Creative Automation platform then using business logic to manipulate data to output targeted graphical content at scale.

Question 3

What are CHILI GraFx Smart Templates?

Accepted Answer

Smart Templates are the technology at the very core of the CHILI GraFx platform. They are used to streamline and scale graphical production capabilities in every corner of the globe.  A Smart Template is a type of document—almost always, a graphical document. They can be used to output web ads, brochures, product labels, POS collateral, a digital ad, and much else besides. And they can even output all these variants at once.  They’re “Templates” because parts of their content can be modified, like a name, a price, a photo, even a color, etc. while other elements remain locked for brand consistency and campaign adherence.  They’re “Smart” because they can intelligently shape shift in multiple ways, such as dynamically altering text formatting to fit designated areas, or outputting variants of a single template for digital and print in multiple sizes—all while staying within brand guidelines. Business logic is also at the core of Smart Templates translating campaign and promotional goals into highly targeted visual assets.  Smart Templates enable users with little or no graphics knowledge to create or edit graphical content, and they can be used to automate headless graphical production full.  In a nutshell, Smart Templates enable self-service, high-volume automation, and intelligent variant production. And they the very heart of CHILI GraFx.

Question 4

What is multichannel graphics production?

Accepted Answer

Also known as “omnichannel” production, multichannel graphics production is the process of creating, outputting and distributing visual content across multiple channels (like print, digital, video, social media, etc.), usually from a single design source.  With the advent of multiple digital channels, devices, and data-driven campaigns, this process has become painfully labor intensive and prohibitively expensive. To meet this challenge, Creative Automation software platforms like CHILI GraFx are today deployed for multichannel graphics production.

Question 5

What is an API-first approach to software development?

Accepted Answer

Put simply, an API-first approach in a SaaS platform like CHILI GraFx means designing and developing the API as a priority and then making this API available to customers and partners.  This approach makes possible the development of bespoke creative automation solutions to meet the needs of Retail, Brands, Agencies and other businesses where marketing automation is key.  CHILI GraFx’s API-first approach also makes possible the seamless connectivity of CHILI GraFx with systems like DAM, PIM, CRM, ERP, and etc., enabling the easy integration of data from different platforms in your graphical production processes.

Question 6

What is a future-ready design team?

Accepted Answer

First and foremost, a future-ready design team is the talent you want working in your studio!  These teams are made up of New Creatives – visionary creative talent who understand that the future of creative work requires Design+Tech know how to meet the needs of rapidly evolving multichannel marketing.  New Creatives embrace both inspirational creative design and cutting-edge technology as ways of bringing greater impact and efficiency to graphical output. And with a keen eye on what the rapidly evolving world of creative tech brings, retaining this talent is one of the best ways of future-proofing your marketing department.

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