Webinar recordings

Catch up on past CHILI GraFx webinars, product sessions and conversations whenever it suits you.

  • The Future of AI Governed Design Systems

    See how GraFx Genie Design Agent turns an approved design into a working Design System just by talking to it. The new Figma plugin brings your creative in without a rebuild, then the AI handles most of the build while you approve every rule. It's a first look at how design systems get built, and governed, when the slow part disappears.

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  • 6 Reasons Why Leading Brands Are Switching to GraFx Studio

    Still running production in GraFx Publisher? In this short session, Lina Paloma Rincón and Raphael Del Bono show how much GraFx Studio has changed, and why moving over no longer means a migration project. Both run side by side, so you can switch at your own pace.

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  • Design Systems built for retail speed: On-brand and compliant

    Creative teams are under more pressure than ever to produce more campaign assets, faster, and without compromising brand consistency. In this webinar recording, we explore how Components and Brand Kit sync in CHILI GraFx are helping teams build smarter, more scalable content production workflows.

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  • Turn your Bynder DAM into a Creative Automation Engine with CHILI GraFx

    In this webinar, we show how the Bynder Connector for CHILI GraFx transforms your DAM into a creative automation engine. By connecting Bynder with GraFx Studio, teams can pull brand-approved assets directly into a multichannel Design System and generate campaign variants at scale — across print, digital, and formats—without rebuilding templates or adding manual steps. The result? Faster production, greater flexibility, and the ability to scale campaign output while keeping full control over brand assets.

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  • State of Platform: Controlled Creative Freedom & GraFx Labs

    Generative AI is transforming content production, but scaling it responsibly requires strong brand governance. In this State of the Platform session, we explore how CHILI GraFx bridges the gap between AI innovation and brand control. Discover how controlled creative freedom in design systems, structured AI experimentation through GraFx Labs, and smarter automation enable teams to produce on-brand visual content at scale while maintaining consistency across channels.

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  • Rethinking Martech for 2026: From AI Hype to Real Impact

    AI is reshaping marketing—but real impact comes from rethinking how teams, technology, and governance work together. In this conversation, Kees Henniphof, VP Marketing at CHILI publish, speaks with Ken Madsen, Chief Marketing Technologist at Ascendis, about why readiness, trust, and organizational change are critical as enterprises prepare for AI-driven marketing in 2026.

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  • 7 Reasons to Start Using GraFx Studio

    Learn how GraFx Studio expands the capabilities of Publisher by combining smarter design systems, AI-driven logic, and automated data connections to power complete multichannel campaigns from a single source. This session walks through the key improvements — from performance and stability to HTML5 output — that make GraFx Studio the next step for modern creative workflows.

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  • Accelerate Global Campaign Execution with GraFx Experience

    See how GraFx Experience streamlines campaign production for any industry. This session shows how adaptable layouts, multi-format previews, and simple local adaptations help teams create faster, stay on brand, and scale content for every market with one connected platform.

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  • Introducing GraFx Experience for Controlled Brand Execution

    See how GraFx Experience helps brands scale global campaigns with speed and control. Learn how to empower local teams to create on-brand visuals, reduce time-to-market, and simplify Shopper Marketing execution, all from a single Smart Template.

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  • State of Platform: Multichannel Retail Promo Production from Product Data

    Learn how to scale your multichannel campaigns with CHILI GraFx in this 10-minute webinar! See how data-driven visual output can streamline your creative workflows and help you produce personalized, on-brand content across print, digital, and motion graphics — all from a single template.

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  • CHILI GraFx for Shopper Marketing

    In this session, we demonstrate how CHILI GraFx for Shopper Marketing helps global brands automate, localize, and scale their Shopper Marketing campaigns across all channels—print, digital, and in-store. You’ll learn how to automate the creation of localized content for different regions, ensure consistent brand integrity, and accelerate global campaign workflows, all while maintaining speed and quality. Watch the recording to see how CHILI GraFx can streamline your Shopper Marketing efforts and help you scale efficiently.

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  • State of Platform: Use Data to Produce Visual Content... At Scale!

    In this session, you'll see how CHILI GraFx connects external data — like PIM, CRM, and CDP — directly to Smart Templates to automate the production of personalized, localized, and on-brand visuals. From product promotions and direct mail to segmented upsell campaigns, the webinar showcases real-world examples of how teams can scale content creation while eliminating manual design work.

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  • State of Platform: Smart Crop has arrived!

    Tired of endless resizing and versioning? Watch this webinar to see Smart Crop in action and discover how AI-powered resizing, Layout Presets, Anchoring, Autogrow, and Copy Fitting make asset production effortless. Learn how Smart Templates adapt dynamically to content, eliminating manual adjustments and keeping every asset on-brand across print, digital, and social. Ready to see the future of automated design production? Hit play!

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  • State of Platform: AI Smart Layout Capabilities and Data Connectors

    In this webinar recording, Kees Henniphof, VP Marketing, and Ward De Langhe, Chief Product Officer, will demonstrate how CHILI GraFx is setting new standards in speed, quality, and brand control. Watch this on-demand webinar learn how AI-powered automation and the launch of our new Connector Hub with out-of-the-box Media and Data Connectors can transform the way you create personalized, on-brand visual assets at scale. Don’t miss this opportunity to learn how to future-proof your creative operations. You’ll discover how these powerful tools, along with CHILI GraFx's latest features – Smart Anchoring, Layout Presets, Text Frame Auto-grow Design & Run Mode, and PDF Error Handling – are helping creative teams automate, personalize, and scale graphic production across channels faster than ever before.

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  • State of Platform: Adobe Plugins, Batch Output, and more!

    In this webinar recording, Kees Henniphof, VP Marketing, and Ward de Langhe, CPO, will showcase the latest CHILI GraFx platform updates in just 20 minutes. Learn how CHILI GraFx can revolutionize your creative operations and streamline the production of dynamic, responsive designs. With new Adobe plugins, batch output capabilities, and an enhanced AI assistant — GraFx Genie — building Smart Templates has never been easier.

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  • Content for Speed and Scale: Creative Automation meets Marketing Workflows

    In this engaging session, you'll learn practical tips from industry pros Fergus Ashe and Kees Henniphof on how to streamline your processes, boost collaboration, and eliminate tedious tasks! See firsthand how award-winning marketing workflows and top-class creative automation can help you and your team work smarter, not harder.

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  • Behind the Scenes: Batch Output at Scale with GraFx Studio

    In this webinar recording, CHILI publish co-founder Bram Verniest and VP Marketing Kees Henniphof demonstrate how GraFx Studio can streamline your workflow and generate tens of thousands of personalized, print-ready assets in minutes. Whether you're a designer, marketer, or production manager, this webinar is your ticket to mastering the art of batch production.

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  • State of Platform: Variable Data Printing in Retail Use Cases

    In this webinar recording, Kevin Goeminne, CEO, Ward De Langhe, CPO, and Kees Henniphof, VP marketing, share an update on the current state of the CHILI GraFx platform for graphics production at scale. Learn how GraFx Studio can generate 1,000 personalized print mailers in under a minute. We’ll use the recipient’s name and address, consider their purchasing behavior, add a QR code with a personal discount offer, and have the mailer signed off by the local store manager. Copy, graphics, logistics— in GraFx Studio, it’s all data-driven, localized, and lightning-fast!

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  • Modern marketing as a traditional brand: How to succeed in the digital transformation just like Trumpf

    Challenging times need smart solutions. Marketing and sales teams around the world need to react quickly to opportunities and changes in the market. HQ departments have to redefine themselves as providers of strategies and tools and hand over responsibilities to their local units. Technology and change management are drivers of Trumpf’s transformation into a new marketing and sales organization. Watch this OMR Masterclass recording to learn more about how Trumpf scales their graphics production leveraging CHILI GraFx's creative automation capabilities and RELATIAL's brand management platform.

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  • What is Creative Automation and why should companies address the topic?

    Are you planning to visit the OMR Festival in Hamburg on 7 and 8 May? Let's meet! Watch this video with Nabil Farhati and Manuel Kohler to get a preview of our joint performance at OMR.

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  • CHILI GraFx State of Platform

    In this webinar recording, Kevin Goeminne, CEO, Ward De Langhe, CPO, and Kees Henniphof, VP marketing, share an update on the current state of the CHILI GraFx platform for graphics production at scale. They demonstrate how CHILI GraFx can be used to seamlessly produc print, digital, and animated assets across various channels, focusing specifically on a retail use case.

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  • Points of Scale: How to Enable Local Retail Promotions

    In this webinar recording our Product experts showcase how CHILI GraFx can be used to enable local marketing teams to localize, personalize, and self-serve the marketing assets they need to drive successful local retail promotions - taking you with them every step of the way. Learn how CHILI GraFx allows for faster local marketing asset creation, reducing operations costs, and retaining control of brand identity.

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  • Points of Scale: Execute Faster Promotional Campaigns

    In this webinar recording our Product experts will showcase how CHILI GraFx can be used to create as many variations as you need. From start to finish, they pull back the curtain to display how some of the top Retail brands in the world are increasing graphic production speeds by over 50%.

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  • Boost creative output — Meet CHILI GraFx

    While digital communication is getting ever faster, we’ve just gone one step further to bring hyper-speed to ‘phygital’ marketing. Meet CHILI GraFx—our new Creative Automation platform that boosts creativity, scalability and output in graphical production to incredible new levels. Watch this webinar recording with Pieterjan Blondeel (Product Owner) and Jeroen Cosyn (Product Owner) to learn all about CHILI GraFx and its unique suite of apps and features ready to output animation, static images, and print-ready designs at any scale.

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  • Multichannel graphics production with CHILI GraFx

    CHILI GraFx is a true phygital platform ready to output animation, static images, and print-ready designs at any scale. Get the inside scoop on our new creative automation platform and its groundbreaking apps and features for 'phygital' marketing. In this recording, Jeroen Cosyn will show how CHILI GraFx enables multichannel graphics production and will walk you through the process of building smart templates to boost creative output.

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  • Moving your online subscription to CHILI GraFx

    CHILI GraFx, our new creative automation platform, is our biggest product launch ever with the ultimate goal of boosting creativity, scalability, and output in graphical production. CHILI GraFx boosts creativity, scalability and output in graphical production by bringing all the stakeholders in your creative production processes together in one place. Its unique apps and platform tools then make it simple to deliver any volume of stunning, on-brand, personalized output. In this recording, Pieterjan Blondeel will take you on a step-by-step journey to move from your online subscription to CHILI GraFx.

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  • The Intermarché secret – How to scale in-store & digital marketing combining Retail Tech & Creative Tech

    Retailers everywhere are not only harvesting their consumers’ data, they’re leveraging it to optimize the communication with the consumer and use it throughout a carefully crafted customer journey. Interlinking product and customer data with commercial offers is what keeps customers coming back to the physical AND the online stores. It’s what builds the brand’s love & customer relationship, affirms the price value days after days, and reels in the revenue money. During this webinar, Kevin Goeminne, CEO at CHILI publish and Florian Payri, General Director at ARISTD, will discuss how French retail giant Intermarché scaled their in-story and digital graphic production with the power of Creative Tech and Retail Tech combined.

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  • Managing DAM & PIM data for Smart Templates with dynamic promotions

    Creative teams spend between 30-50% of their time working on manual tasks of design adaptation, preventing companies to reach their full potential on promotional campaign creation. Sound familiar? During this webinar, Gerd Van Gils, Account Executive at CHILI publish and Dominic Vieregge, Sales and Marketing Director at 4ALLPORTAL will show you how you can fully automate the creative ops process with Smart Templates fed and controlled by product data and digital asset management systems.

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  • How Creative Automation works at scale

    The new year brings countless of opportunities for companies to level up their graphic production and satisfy consumers craving personalized campaigns across channels. A lot of brands are looking into the benefits of using a creative automation platform to match this increasing demand for customization and localization, is your graphic production ready to deliver?

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  • Maximize your Marketing ROI with Creative Automation

    Last stretch of the year, time to revise what you did in 2021 and how to do better in 2022. A lot of brands are asking us to substantiate the benefits of creative automation. The retail industry is forecast to grow more than 5% in the next five years, 16.3% of total retail sales will be conducted online. With stores delivering over 80% of all retail sales, is your personalization engine up to par for the anticipated ‘roaring ‘20s consumerism’?

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  • Happy Customers Alert

    Let's hear from the American Cancer Society, KAN design, and Precision Marketing Group what they think about CHILI GraFx and how they use it. Enjoy this 6-minute video with their testimonials.

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  • How BrandMasters helps BMW to keep their brand powerful, healthy and consistent

    BMW has franchises all over the world which made working with multiple creative agencies, dealers and internal employees across seven countries hard to keep up. BrandMaster's platform combined with CHILI publisher ensures dynamic workflows between their central marketing and dealers. Discover how the seamless sharing of assets from one single location increases the chances of dealers using on-brand material.

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  • Restaurant Marketing: How Subway and Which Wich scale their graphic production

    Creative Automation gives franchisees the tools they need to localize and customize their marketing materials, while staying on-brand. Discover the state of affairs of graphic production in restaurant franchises, and learn how big players in restaurant fulfilment, food & drinks industry such as Subway and Which Wich tackle their design challenges.

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  • Scaling Franchise Marketing

    Creative Automation gives franchisees the tools they need to localize and customize their marketing materials, while staying on-brand. Discover the state of affairs of graphic production in Franchising, and learn how big players in the automotive, restaurant fulfillment, food & drinks industry tackle their design challenges.

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  • REST API Crash Course

    In this webinar recording, you will learn the fundamentals of the CHILI publish REST API during this introductory technical session. Examples covered will include generating an API key, retrieving a list of documents, and how to launch and interact with the editor. Whether you are moving away from the legacy SOAP API or just getting started, this webinar will lay out your first steps toward building your CHILI publisher integration.

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  • Accelerating Time-To-Market While Reducing Errors

    Learn how to take control of your product information and use templates to pick up the pace without increasing errors in this webinar featuring Akeneo PIM and CHILI publish.

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  • Smart Templates at Airbus

    When time is of the essence, accuracy is essential. Thomas Julé, Digital Project Lead, explains how CHILI GraFx Smart Templates helped streamline and optimize the creative process for Airbus.

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  • CHILI publisher Illustrator Plugin (Nov 18)

    Label and packaging partners increasingly inquired about an Illustrator® plug-in to complete their CHILI publisher integration. Time to activate the roundtripping loop within the solution for those Illustrator® users as well. The CHILI publisher Illustrator® plug-in is available as a free feature for paid maintenance customers. Your CHILI hosts will show you the ropes on how to operate it. Don't hesitate to unwrapthe full package, sign up today! Find what CHILI publisher, the Universal Graphics Engine can do for you in this introduction webinar. You'll get to know our company and product (features) better during a live demonstration.

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  • CHILI publisher VDP enhancements (Dec 18)

    Personalization remains a key priority within the VDP market. CHILI publisher yet again raises the bar and benchmark for companies investigating the software driver needed within their own platform for mid-size and niche personalization. The mid-size and niche market range can count on an attractive front-end to source templates, a scalable server service, and a customer-facing approach. Your CHILI hosts shows and tells your options. Ready for VDP? Sign up to find out!Find what CHILI publisher, the Universal Graphics Engine can do for you in this introduction webinar. You’ll get to know our company and product (features) better during a live demonstration.

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