Webinar recording

State of Platform: Controlled Creative Freedom & GraFx Labs

Generative AI is transforming content production, but scaling it responsibly requires strong brand governance. In this State of the Platform session, we explore how CHILI GraFx bridges the gap between AI innovation and brand control. Discover how controlled creative freedom in design systems, structured AI experimentation through GraFx Labs, and smarter automation enable teams to produce on-brand visual content at scale while maintaining consistency across channels.

Ready to explore first hand? Read more about GraFx Labs or request a personalized demo.

More recordings

View all recordings
  • The Future of AI Governed Design Systems

    See how GraFx Genie Design Agent turns an approved design into a working Design System just by talking to it. The new Figma plugin brings your creative in without a rebuild, then the AI handles most of the build while you approve every rule. It's a first look at how design systems get built, and governed, when the slow part disappears.

    Watch recording
  • 6 Reasons Why Leading Brands Are Switching to GraFx Studio

    Still running production in GraFx Publisher? In this short session, Lina Paloma Rincón and Raphael Del Bono show how much GraFx Studio has changed, and why moving over no longer means a migration project. Both run side by side, so you can switch at your own pace.

    Watch recording
  • Design Systems built for retail speed: On-brand and compliant

    Creative teams are under more pressure than ever to produce more campaign assets, faster, and without compromising brand consistency. In this webinar recording, we explore how Components and Brand Kit sync in CHILI GraFx are helping teams build smarter, more scalable content production workflows.

    Watch recording