Webinar recording
Modern marketing as a traditional brand: How to succeed in the digital transformation just like Trumpf
Challenging times need smart solutions. Marketing and sales teams around the world need to react quickly to opportunities and changes in the market. HQ departments have to redefine themselves as providers of strategies and tools and hand over responsibilities to their local units. Technology and change management are drivers of Trumpf’s transformation into a new marketing and sales organization. Watch this OMR Masterclass recording to learn more about how Trumpf scales their graphics production leveraging CHILI GraFx's creative automation capabilities and RELATIAL's brand management platform.
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