Storyteq
Built campaign operations
- Template builds depend on a services team
- Adaptations are built channel by channel
- Print files lack ICC profiles, spot colors and PDF/X
- Production lives inside a separate suite
CHILI GraFx vs Storyteq
The Storyteq alternative with brand-aware AI for content
Looking for a Storyteq alternative that goes beyond digital and video? Storyteq is a content marketing platform: briefing, asset management, approvals and creative automation for digital and video campaigns. CHILI GraFx is the Brand Execution Platform: designers build governed design systems, brand-aware AI takes on the repetitive work, and teams or software generate digital, animated and press-ready print output from them.
- Airbus
- JYSK
- Coca-Cola
- Tesco
- McDonald's
- Victorinox
- Publicis Groupe
- Subway
- Carrefour
- Sisley Paris
- adidas
- Intermarché Super
- Colruyt Group
- M&T Bank
- HH Global
- ARISTID
- FoodGenius
What is CHILI GraFx?
CHILI GraFx is the enterprise-grade Brand Execution Platform from CHILI publish. A designer builds a design system once. Every design, brand rule and editable field in it can connect to your product and business data.
From that one source, marketers and local teams generate on-brand variants in a self-serve portal, and software generates them automatically through APIs. Output arrives as print-ready PDF, PNG, JPG, MP4 or GIF.
The Design Agent in GraFx Genie builds that design system from approved creative. It reads the design, proposes the build, and constructs it once a designer approves the plan. The result is a standard design system that can be edited by hand like any other.
CHILI GraFx vs Storyteq: how do they compare?
| Capability | CHILI GraFx | Storyteq |
|---|---|---|
| Best for | Multichannel campaigns at scale: digital, animated and print | Campaign operations across digital and video |
| What you buy | A production engine and self-serve portal that connect to your DAM, PIM, spreadsheets and other data sources | A suite: asset management, briefing, approvals and adaptation, with ITG services |
| AI template building Turns approved creative into a ready-to-use design system | Included GraFx Genie Design Agent | Not included Setup is services-led |
| Template locking per frame and field Decide exactly what users can and can't change | Included Per frame and field, down to brand styles and colors | Partially included Elements lock at template level |
| Brand-aware AI AI that works inside your locked brand rules | Included GraFx Genie and the Design Agent work within the brand guidelines in your brand kits | Partially included Smart tagging, video reframing and layout resizing; Halo Intelligence on Enterprise |
| Digital, animated and print from one source | Included One design system serves every channel | Partially included Adaptations built per channel |
| Bulk generation from data Turn a spreadsheet or product feed into finished assets | Thousands of records per API request, with per-row error reports | Bulk adaptations from a spreadsheet; Render API |
| Press-ready print ICC color, spot colors, PDF/X and preflight | Included Built to each printer's specification | Partially included PDF with crops and bleed; no CMYK, ICC, spot colors or PDF/X documented |
| Print ordering in the platform | Via print partner or digital endpoint | Available since 2026 |
| After Effects video Dynamic video from footage, scenes and sound | Available as an add-on Available as an add-on | Included |
| Animated graphics | Included MP4 and GIF in batch, from the same design system | Included Animated SVGs layers and HTML5 banners |
| Brand compliance How off-brand output is stopped | Included Built into the design system, before anything is created | Partially included Reviewers approve after creation |
| Briefing and review workflow Briefing and review in the tools your team already uses | Included Connects to Workfront, Screendragon and other workflow tools | Included Native briefs, annotation review and approvals |
| Embedded editor Put the editor in your own portal or storefront | Included Open-source Studio SDK and Studio UI | Not included |
| Pricing model | Designer seats + metered renders; unlimited end users on every tier | Quote-based suite |
| Free trial | Included | Not included |
Why teams look for a Storyteq alternative
Teams look beyond Storyteq when production itself is the bottleneck, not campaign operations. Template builds take weeks. One design has to serve digital, animated and print without rework. Printers ask for ICC profiles, spot colors and PDF standards. Or the team already has a DAM and workflow tools, and only needs the production engine. The next sections show how CHILI GraFx handles each of these.
AI that builds your design systems
Storyteq aims its AI at assets and adaptation: smart tagging, video reframing, layout resizing and Adobe Firefly generation. Building templates is still a services-led project.
CHILI GraFx aims AI at the build itself. The Design Agent reads an approved design, proposes the design system and builds it once you approve: variables, layout behavior, data connections and brand rules, all within your brand kits. The result publishes to GraFx Experience, where local teams create their own variants inside the rules. Try it yourself with the free trial.
Press-ready print output as standard
Storyteq produces print files, and since July 2026 it produces them in bulk: a spreadsheet of versions generates every adaptation in one action, and print orders can be placed inside the platform. Its documentation lists JPEG, PNG and PDF with or without crops and bleed, but doesn't describe CMYK conversion, ICC profiles, spot colors or PDF standards such as PDF/X.
CHILI GraFx builds every file to the specification your printer requires: ICC color management, CMYK-to-CMYK re-profiling for regional print conditions, spot colors, adjustable bleed, crop marks, preflight and PDF/X output intents. Files go out by download, to a print partner, or to a digital endpoint. Simple jobs print from either platform; jobs that specify an ICC profile, a spot color or a PDF standard are where the two diverge.
Template control: brand rules built into every design
Storyteq locks elements at template level, and its print template rules require editable text to be a solid color, with no patterns or vignettes.
In CHILI GraFx, control is set frame by frame and field by field: what can move, resize or be edited, and which brand styles and colors a user may apply. Locked fields keep approved legal copy exactly as the designer set it, and a price mapped from your data is never retyped. GraFx Genie works inside the same rules, so AI-generated variants can't break them either.
Campaign assets at volume
Storyteq generates bulk adaptations from a spreadsheet and offers a Render API, with adaptations built per channel.
CHILI GraFx renders thousands of data records per API request, one finished file per record, with a report for every row that fails. One design system serves digital, animated and print, so adding a channel doesn't mean rebuilding. That's how Carrefour produces 8 million locally priced POS displays a month for 1,200 stores. Read how enterprise retailers scale personalization with CHILI GraFx.
Video and animated content
Storyteq automates video built in After Effects: footage, scenes, sound and duration. If your campaigns run on that at volume, Storyteq is the more purpose-built option.
CHILI GraFx produces animated graphics natively: animated layouts, MP4 and GIF in batch, from the same design system that produces your print and digital output. For After Effects video, the Advanced Video extension (add-on) in GraFx Experience personalizes templates with approved media, and you can build other extensions with the GraFx Extension Framework.
Workflow, approvals and your tech stack
Storyteq is a destination. Teams brief, adapt, review and approve inside the suite, then distribute to ad platforms from it. It connects to DAM systems including Bynder, Frontify and Acquia, and exposes a Render API.
CHILI GraFx governs the input instead of reviewing the output. Brand and legal requirements live in the rules, not a checklist, and you can show a brand or legal manager what the system will and won't allow before a single asset exists. It slots into the stack you already run: connectors bring in your DAM assets and PIM or spreadsheet data, workflow tools such as Workfront and Screendragon handle briefing, and the open-source Studio SDK and Studio UI put the editor inside your own portal or storefront. Your teams get production capability where they already work.
Storyteq or CHILI GraFx: which is right for your team?
Storyteq fits when the bottleneck is campaign operations: video built in After Effects, briefing and review cycles, and one vendor for assets and workflow. When production itself is the bottleneck, CHILI GraFx is the better Storyteq alternative.
CHILI GraFx
Built for production at scale
- The Design Agent builds design systems for you
- One design system serves digital, animated and print
- Press-ready print files as standard
- Production runs in your tools, via API or SDK
Discover CHILI GraFx in one minute
Frequently asked questions
Is CHILI GraFx a good Storyteq alternative?
Yes, when production is your bottleneck. The Design Agent turns approved creative into governed design systems, and every variant follows your brand rules. One design system serves digital, animated and press-ready print, and one API request renders thousands of variants. Brands like Coca-Cola, Carrefour, Victorinox and Colruyt Group run their campaigns on it.
What is the difference between CHILI GraFx and Storyteq?
Storyteq is a content marketing platform: asset management, briefing, approvals and creative automation for digital and video campaigns. CHILI GraFx is a Brand Execution Platform: design systems that your teams and your software both produce from, across digital, animated and print.
Does Storyteq support print production?
It supports print workflow: bulk print adaptations and in-platform print ordering shipped in July 2026. Its documentation doesn't describe CMYK conversion, ICC profiles, spot colors or PDF standards. CHILI GraFx produces press-ready PDFs as standard, with ICC color management, spot colors, adjustable bleed, crop marks, preflight and PDF/X output intents, through the portal or the API.
Can CHILI GraFx create video like Storyteq?
The Design Agent builds design systems from approved creative: it reads the design, proposes the build, and constructs it on your approval, within the brand guidelines in your brand kits. GraFx Genie also crops images to their subject and adapts layouts. AI proposes and a person approves: it doesn't publish, approve or distribute content, and your designs and data are not used to train models.
What is the best Storyteq alternative for creative automation?
For multichannel output from one design system, data-driven volume and press-ready print, CHILI GraFx is the best fit: the Design Agent builds your design systems, and one API request renders thousands of on-brand variants. Storyteq remains the stronger choice if your campaigns center on After Effects video and in-suite review cycles.
How does AI in CHILI GraFx compare to AI in Storyteq?
Storyteq uses AI around assets and adaptation: smart tagging in the asset library, video reframing, layout resizing and generation through Adobe Firefly Services, with Halo Intelligence and Agent Console on the Enterprise edition. CHILI GraFx aims AI at the build: the Design Agent turns approved creative into a ready-to-use design system within the brand guidelines in your brand kits, and GraFx Genie crops images and adapts layouts inside your locked rules. Both aim for more variants without more people; CHILI GraFx also takes on the slowest step, building the templates.
How easy is it to switch from Storyteq to CHILI GraFx?
You don't have to switch everything at once. Teams can keep their existing asset management and workflow tools and move production to CHILI GraFx first. Brand masters made in InDesign, Photoshop or Figma come in through the GraFx Studio Exporter plugins, and the Design Agent turns approved creative into design systems, so nothing is rebuilt from scratch. Request a demo to plan your own switch.
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Contact us to learn all about CHILI GraFx and what its key differences are with Storyteq. Ready to scale up your graphic production beyond your imagination?
