CHILI GraFx for Grocery Retail
The Creative Automation Platform
for Automated Grocery Marketing at Scale
CHILI GraFx is the Creative Automation Platform purpose-built for the production demands of grocery retail: 52 weekly promotional cycles, thousands of SKUs, localized pricing, multichannel execution from a single Design System — powered by GraFx Genie AI intelligence and governed by Brand Kits that keep every asset on-brand from headquarters to the shop floor.
Why Grocery Retailers Choose CHILI GraFx
Grocery retail operates under unique production pressures that generic creative automation platforms simply weren’t designed to handle. While fashion retailers run 12–20 seasonal campaigns annually, grocery chains execute 52 weekly promotional cycles with 1,000–5,000 SKUs per campaign, regional pricing variations, compliance requirements, and output spanning print leaflets, digital circulars, in-store signage, and social media.
CHILI GraFx is the Creative Automation Platform trusted by leading grocery retailers including Carrefour (1,200+ stores, 8 million locally priced POS displays per month), Intermarché (1,800+ stores, 80% user satisfaction), and Colruyt Group (30 brands, 774 stores, 80% self-service creative execution) to automate high-volume promotional production while maintaining perfect brand consistency.
The Grocery Retail Production Challenge
Volume & Velocity
52 weekly campaigns annually (vs. 12–20 for other retail verticals)
1,000–5,000 product SKUs per promotional cycle
Multiple formats per campaign: leaflets, POS signage, digital circulars, social media, email
Rapid turnaround requirements (3–5 days from concept to in-store)
Complexity & Localization
Store-level pricing variations (regional, competitive, promotional)
Multi-country operations with language localization (40+ languages supported)
Franchise models requiring local customization within brand guidelines
Product availability differences across regions and store formats
Compliance & Accuracy
Nutritional information and allergen warnings
Unit pricing and promotional disclaimers
Regulatory requirements varying by market
Zero-tolerance for pricing errors across thousands of SKUs
Channel Fragmentation
Print leaflets and in-store signage
Digital circulars (web, mobile app)
Email and SMS campaigns
Social media promotional content
Digital out-of-home displays and narrowcasting screens
Shelf labels and price cards
Traditional manual workflows cannot keep pace. Design teams become bottlenecks. Local marketers wait weeks for simple price updates. Brand consistency erodes as stores create their own workarounds in PowerPoint. Production costs spiral as campaigns multiply. CHILI GraFx solves this.
How CHILI GraFx Works for Grocery Retail
CHILI GraFx is an API-first Creative Automation Platform that connects your data sources (PIM, DAM, pricing systems) to governed Design Systems, enabling automated, multichannel promotional content generation at grocery retail’s demanding pace. The platform’s embedded AI engine, GraFx Genie, accelerates every stage of production — from building Design Systems to generating finished assets through conversational interaction.
Platform Intelligence: Four Pillars
CHILI GraFx isn’t just a production tool — it’s an intelligent content platform that understands your brand, connects to your data, and adapts output for every channel and audience. Four capabilities work together:
Brand Intelligence
Your brand identity — colors, fonts, styles, composition rules, imagery — is defined once in GraFx Brand Kits and embedded into every Design System. Brand governance isn’t a checklist; it’s built into the platform’s DNA. Every asset produced—by a designer, a local store manager, or an automated data feed — is compliant by default. For multi-brand grocery groups with 10, 20, or 30+ private label brands, Brand Kits manage every identity from a single platform.
Intelligent Production
GraFx Genie, the platform’s embedded AI engine, accelerates every stage of production. For Design System creators in GraFx Studio, Genie writes automation logic from natural language descriptions, detects subjects and points of interest for intelligent cropping, and helps designers build Design Systems up to 80% faster. Combined with Auto-grow, Copy Fitting, AI Resizing, and Layout Presets, every output looks professionally designed—regardless of content length, language, or format.
For end-users, GraFx Genie for Content Creation replaces traditional form-based template interfaces with conversational content creation. Local store managers describe what they need—“I need a window poster for our weekend BBQ promotion with local pricing”—and Genie generates brand-compliant assets from the Design System. No design skills. No form-filling. Just intelligent, prompt-driven content generation with brand governance built in.
Omnichannel Output
A single Design System produces print-ready PDFs (CMYK, Spot colors, bleed, crop marks), static images (PNG, JPG), animated GIFs, video (MP4), and HTML — all with format-specific optimization. Batch and variable data production generate thousands of unique variants from a single Design System and dataset. This is the only platform that produces production-grade print and digital from the same source — competitors like Storyteq, Celtra, and Smartly are digital-only.
Connected & Scalable
The Connector Framework and open API integrate CHILI GraFx with your DAM, PIM, CRM, and marketing platforms—upstream (data and assets in) and downstream (finished assets out to print vendors, content management systems, and distribution channels). Event-driven automation via webhooks enables real-time workflows at enterprise scale. Pre-built integrations include Akeneo, Salsify, inRiver (PIM), Bynder, Widen, Canto (DAM), Salesforce, Adobe Campaign, Braze (CRM), and custom API connections to pricing databases and inventory systems.
The CHILI GraFx Capability Stack
| Capability | What it Does | Grocery Retail Impact |
|---|---|---|
| Design Systems | Design once, adapt infinitely. Encode brand intelligence, composition rules, and production logic into dynamic engines. | One Design System generates weekly leaflets, POS signage, digital circulars, social media, email — across all stores, all formats. |
| GraFx Genie | AI intelligence layer. Accelerates Design System creation (80% faster). Powers conversational content creation for end-users. | Store managers describe what they need in natural language. Genie generates it on-brand, on-time. No design skills required. |
| GraFx Brand Kits | Systematize brand guidelines, constraints, and guardrails. Enforce across every Design System and output. | Manage 30+ private label brands from one platform. Every store, every channel, every asset — consistent. |
| Connector Framework | Integrate with PIM, DAM, CRM, pricing databases, inventory systems. Live data flows. | Price changes at 5pm Friday are reflected in Saturday shelf labels automatically. Zero manual data entry. |
| Multichannel Output | Print PDF, digital images, animated GIF, MP4 video, HTML — from a single Design System. | One design effort produces every asset type for every retail touchpoint. |
| API-First Architecture | Headless, REST API, SDK for embedding, webhook automation. Built for agentic workflows. | Integrate with n8n, Zapier, Make, or custom agentic orchestration. Future-proof infrastructure. |
Three Critical Use Cases for Grocery Retail
Use Case 1: Creative Freedom — HQ Design Teams vs. Local Managers
The Challenge
Retail marketing teams are stuck in an endless loop of back-and-forth between central marketing, local subsidiaries, store managers, approval workflows, and creative services requests. Central teams need to protect brand identity and approved messaging. Local teams want creative freedom to adapt campaigns with local offers, regional pricing, cultural cues, and partnership tie-ins that actually resonate.
When local teams feel constrained, they find workarounds: downloading editable files, making their own versions in PowerPoint, outsourcing to local agencies. The result is shadow design, off-brand assets, inconsistent messaging, and eroded brand trust.
How CHILI GraFx Solves It
Central design teams create governed Design Systems that put creative power directly in the hands of local marketers without brand risk. Through GraFx Genie for Content Creation, local teams describe what they need in natural language and receive personalized, localized assets within predefined guardrails: locked brand elements, approved fonts, color palettes, and layouts that flex without breaking.
Grocery Retail Asset Examples
Weekly promotional flyers with locked brand header/footer, editable product images and local pricing
Store window posters where local managers swap hero products and add regional offers
Email banners with locked creative treatment, variable discount codes per market
In-store digital signage with editable event details for store-specific activations
Loyalty program communications adapted per region with local rewards and redemption options
The Technology
GraFx Studio — Designers define governance rules: which elements are locked (brand logo, color palette, layout structure) and which are editable (product images, pricing, promotional copy). Design System logic ensures brand compliance even when thousands of users create localized versions.
GraFx Genie for Content Creation — Local marketers interact through a conversational interface. Instead of navigating template forms, they describe their campaign needs: “I need this week’s top 10 offers for our Lyon store with regional pricing.” Genie generates it within Design System constraints. Review, refine, approve.
GraFx Brand Kits — Ensure visual consistency by automatically applying approved brand colors, fonts, and design tokens to every asset, regardless of who creates it or how.
Speed to market, brand consistency, and trust — from HQ to the shop floor. Central teams maintain creative control without becoming a bottleneck. Local teams get the flexibility they need to serve their market effectively. The methodology: Elevate Central, Empower Local.
Use Case 2: Creative Consistency — Multichannel Point of Sale
The Challenge
Different teams own different channels—print, digital signage, e-commerce, social—and each operates in its own silo. Every channel requires separate production, separate assets, and separate timelines. The result is inconsistent visuals across touchpoints and a fragmented brand experience at the point of sale.
How CHILI GraFx Solves It
CHILI GraFx enables designers to create one master Design System that generates consistent promotional assets across every channel, from a single source of truth. One dynamic layout, multiple output formats. Designers focus on the creative; the platform handles format adaptation and multichannel output.
Grocery Retail Asset Examples
Vinyl window stickers and floor graphics for store entrances
Shelf talkers and wobblers with dynamic pricing
In-store posters in multiple sizes (A1, A2, A3)
LCD panel and narrowcasting content for checkout areas and digital displays
Digital out-of-home (DOOH) displays for mall corridors
Social media campaign kits (Instagram, Facebook, TikTok)
E-commerce product banners and promotional tiles
Weekly leaflet layouts auto-generated from the same Design System
The Technology
GraFx Studio — Build responsive Design Systems that intelligently adapt to different output formats. A single master layout generates print-ready PDFs, web graphics, animated GIFs, video (MP4), and HTML. Layout rules ensure design integrity across aspect ratios and resolutions. GraFx Genie accelerates the build with AI Resizing and intelligent cropping.
Multichannel Output — One click generates: Print PDF (CMYK, 300dpi, spot colors, bleed, crop marks), Web PNG/JPG (RGB, optimized), Social Media MP4 (animated), Digital Signage HTML5, Email-safe JPG—all from the same Design System source.
One Design System, total consistency, dramatically reduced production time across every retail touchpoint. A promotional campaign that once required 3 weeks and 5 designers now takes 3 days and 1 designer. This is multichannel promotional content automation that no other platform delivers—competitors are either print-only (Comosoft LAGO) or digital-only (Storyteq, Celtra, Bannerflow).
Use Case 3: Data-Driven Content Generation from PIM, DAM & Pricing Systems
The Challenge
The average grocery retailer sits on mountains of data: product catalogs, SKUs, pricing tiers, discount structures, loyalty program data, purchasing history, regional inventory. But connecting that data to marketing creative is manual, slow, and error-prone. By the time assets are produced, the data is often outdated.
Designers manually copy-paste product names, prices, images, and promotional copy from spreadsheets into InDesign templates. A single 8-page leaflet with 200 products can take 40+ hours of manual production time. Multiply that by 52 weeks and hundreds of stores, and the labor cost becomes unsustainable. Pricing errors slip through. Product images mismatch SKU data. Promotional disclaimers get forgotten.
How CHILI GraFx Solves It
CHILI GraFx connects directly to your data sources—PIM, DAM, CRM, pricing databases, and inventory systems—and feeds live data into dynamic layouts through the Connector Framework. The Actions engine gives designers precise control over how data behaves within variable layouts: smart text resizing, conditional visibility, dynamic image swapping, and automatic product grid population. GraFx Genie adds AI intelligence—suggesting optimal layouts, writing automation logic from natural language, and intelligently cropping product images for every format.
Grocery Retail Asset Examples
Weekly promotional leaflets auto-populated with products, prices, and discount labels from PIM
Personalized coupon sheets generated from loyalty program data
E-commerce product carousels with live pricing and availability badges
Direct mail pieces with individualized offers based on purchase history
In-store price tags and shelf labels updated from central pricing systems
"Meal deal" combo posters automatically assembled from product data combinations
Loyalty program reward statements with individualized point balances
The Technology: Connector Framework
Pre-built integrations with leading grocery retail technology platforms:
| System Type | Integrations | Data Flow |
|---|---|---|
| PIM Systems | Akeneo, Salsify, inRiver, Pimcore | Product data (SKU, name, description, nutritional info, allergens) |
| DAM Systems | Bynder, Widen, Canto, Acquia, GraFx Media | Product images, lifestyle photography, brand assets |
| Pricing Systems | RevTrax, Revionics, PROS, SAP Retail Pricing | Dynamic pricing, promotional discounts, regional price variations |
| CRM / Loyalty | Salesforce, Adobe Campaign, Braze | Customer segments, purchase history, loyalty points |
| E-Commerce | Shopify, SAP Commerce, Adobe Commerce | Product availability, online pricing, stock status |
| Custom / Legacy | REST API, webhook, event-driven | Any system with API access. Open architecture, not locked to proprietary PIM. |
Real-time API connections ensure data is always current. When a price changes in your pricing system at 5pm Friday, the Saturday morning shelf labels reflect the update automatically. Unlike closed-ecosystem competitors like Comosoft LAGO (which requires its own PIM), CHILI GraFx’s open Connector Framework integrates with any system in your stack.
Data-driven content generation dramatically reduces time to market, eliminates human error, and enables hyper-personalized campaigns at scale. A weekly leaflet that required 40 hours of manual production now generates in 10 minutes. Pricing accuracy improves from 95% to 100%. Personalized direct mail campaigns that were previously impossible become economically viable.
Controlled AI: Intelligent Automation with Human Governance
AI in content production is powerful, but it needs boundaries. CHILI GraFx operates on a Controlled AI philosophy: AI that accelerates work, not AI that replaces judgment. Every AI capability in GraFx Genie operates within brand governance frameworks defined by humans.
For Design System Creators (GraFx Studio)
| Use Case | How GraFx Genie Helps | Human in the Loop |
|---|---|---|
| Behavior scripting | Creators describe behavior in plain language. Genie generates the JavaScript Actions code. | Creator tests, refines, approves before anything goes live. |
| Intelligent resizing | AI handles automatic repositioning, resizing, and cropping across formats and channels. | Creator defines the rules and constraints. AI executes within them. |
| Design System acceleration | Genie helps designers build Design Systems up to 80% faster with intelligent defaults. | Designer reviews and approves every Design System before publication. |
| Agentic network interaction | GraFx Genie responds to inbound agentic queries for brand assets within Design System constraints. | All rules and constraints are defined by humans in GraFx Studio. |
For End-Users (GraFx Genie for Content Creation)
| Use Case | How GraFx Genie Helps | Human in the Loop |
|---|---|---|
| Conversational creation | End-users describe what they need in natural language. Genie generates brand-compliant assets. | End-user reviews, refines, approves. Can iterate through conversation. |
| Complexity hidden | All AI-powered intelligence works behind the scenes. No technical complexity for end-users. | Design System creators decide what’s automated and what’s not. |
| Brand governance, invisible but absolute | Users cannot create non-compliant content. Brand intelligence embedded in every interaction. | Brand Kits and Design System constraints defined by human experts. |
| Prompt-driven multichannel output | A single conversational brief generates assets across print, digital, signage, social. | End-user selects which outputs to approve and deploy. |
Unlike generic AI image generators (Bria AI, DALL-E, Midjourney) that produce one-off outputs with no brand governance, CHILI GraFx’s Controlled AI optimizes brand systems for endless, consistent outputs. The AI is powerful. The humans are in charge. The brand is always protected.
Grocery Retail Success Stories
Carrefour: 8 Million Locally Priced POS Displays Monthly Across 1,200 Stores
The Challenge
Carrefour operates 1,200+ stores across France, Spain, Italy, Portugal, and Poland. Each store required weekly promotional materials with localized product selection and regional pricing. Manual production involved large design teams spending weeks per campaign. Annual production costs and timelines were unsustainable at this scale.
The Solution
CHILI GraFx integration with Carrefour’s existing technology stack: Akeneo PIM for product data, DAM for product imagery, regional pricing systems for store-level prices, GraFx Studio for master Design System creation, and GraFx Experience for store manager self-service.
The Results
8 million locally priced POS displays produced monthly — enterprise-scale automated production from Design Systems and structured data
35,000 national flyer pages produced annually
17-point satisfaction increase measured across store teams
2x click rates on digital promotional content
Store manager empowerment: Local teams customize promotions without designer bottleneck
The Technology
Master leaflet Design System built in GraFx Studio with product component slots. Store managers select products from PIM-connected catalog, regional pricing auto-populates, layout dynamically adjusts. One Design System generates: Print PDF, web circular, email banner, social media graphics.
Intermarché: Regional Pricing Automation for 1,800 Independent Franchisees
The Challenge
Intermarché operates as a cooperative with 1,800 independently owned stores across France and Portugal. Each franchisee sets local pricing based on competitive positioning and regional economics. Central marketing needed to provide brand-consistent promotional templates while allowing complete pricing flexibility.
The Solution
Self-service promotion builder in GraFx Experience with direct connection to regional pricing databases. Franchisees access approved Design Systems, input local prices, preview changes in real-time, and generate print-ready outputs—no designer involvement required. GraFx Genie for Content Creation makes the process conversational: franchisees describe their promotional needs and receive localized assets within brand guardrails.
The Results
80% user satisfaction across franchisee network
Endless localized assets produced across 1,800 stores without central bottleneck
Central marketing capacity freed for strategic creative work
3 days → 3 hours campaign customization time per store
Colruyt Group: Managing 30 Grocery Brands with Unified Creative Automation
The Challenge
Colruyt Group operates 30 distinct brands across food retail (Colruyt, OKay, Bio-Planet), health & wellbeing, non-food, and energy sectors. Each brand maintains unique visual identity, messaging, and target audience. Legacy process involved large creative teams managing separate workflows per brand. Cross-brand consistency was difficult to maintain.
The Solution
GraFx Brand Kits system managing 30 unique brand identities within a single CHILI GraFx instance. Each brand has dedicated color palette, typography, logo system, and design tokens. Design System library shared across brands; Brand Kit selection instantly transforms visual styling.
The Results
80% of creative tasks now executed independently by brand marketers (self-service)
280 marketers across 30 brands using the platform
1,500+ campaigns produced annually
35% automation rate across creative production
40% of in-house agency resources freed for high-value creative work
The Technology
Single Design System can serve multiple Colruyt brands. Designer builds promotion structure once; Brand Kit applies appropriate colors, fonts, logos, and styling. Bio-Planet uses green, organic-focused aesthetic. OKay uses bold, value-oriented design. Same underlying Design System, distinct brand expressions.
Adobe Integration: Start in Adobe, Scale in CHILI GraFx
One of the most significant barriers to creative automation adoption is designer resistance. CHILI GraFx integrates natively with Adobe Creative Cloud workflows through InDesign import plugin and and Photoshop import plugin. Designers continue working in the tools they know—InDesign, Illustrator, Photoshop — while CHILI GraFx adds the automation and AI intelligence layer that makes designs scalable.
InDesign Integration Workflow
Designer creates promotional leaflet template in InDesign
Imports to CHILI GraFx Studio via the InDesign Exporter plugin
Defines variable elements (product images, prices, promotional copy)
GraFx Genie accelerates: adds automation logic, intelligent cropping, layout rules
Connects data sources (PIM, pricing system) via Connector Framework
Design System becomes self-service tool for 500+ store managers via GraFx Experience
Adobe vs. CHILI GraFx: What’s the Difference?
| Capability | Adobe InDesign / Illustrator | CHILI GraFx |
|---|---|---|
| Template Design | ✅ Designer creates master design | ✅ Designer creates master design (or imports from InDesign) |
| Data Integration | ⚠️ Manual (data merge, limited) | ✅ Automatic (API-connected to PIM/DAM/CRM) |
| Self-Service Editing | ❌ Requires Adobe license + training | ✅ Web-based, no training needed. Conversational via GraFx Genie. |
| Brand Governance | ❌ No lockdown controls | ✅ Granular control via Brand Kits (locked vs. editable elements) |
| Multi-Format Output | ❌ Manual resize/reformat | ✅ Automatic (one Design System → all formats) |
| AI Acceleration | ❌ Not available for production | ✅ GraFx Genie: 80% faster Design System creation, conversational output |
| Workflow Automation | ❌ Not designed for automation | ✅ API-first, webhook-driven, agentic-ready |
| Best For | Initial creative design | Production automation, self-service, and AI-powered scaling |
Adobe is where design happens. CHILI GraFx is where design scales. They’re complementary, not competitive. For grocery retailers currently dependent on InDesign Server-based automation (Comosoft LAGO, EasyCatalog, Silicon Publishing), CHILI GraFx offers a cloud-native, AI-powered evolution path that eliminates server infrastructure, adds conversational content creation, and opens the door to agentic workflows—without abandoning your Adobe design investment.
How CHILI GraFx Compares to Alternatives
Grocery retail marketing production has unique requirements. Here’s how CHILI GraFx compares to the categories of tools marketing and IT leaders typically evaluate:
| Category | Examples | What They Do | What CHILI GraFx Does Differently |
|---|---|---|---|
| InDesign Server Automation | Comosoft LAGO, EasyCatalog, Silicon Publishing | Automate InDesign-based production. Server infrastructure required. Print-focused. | Cloud-native. No server infrastructure. AI-powered (GraFx Genie). Conversational creation. Full multichannel output (not just print). |
| Digital Creative Automation | Storyteq, Celtra, Bannerflow | Scale digital ad production. Display ads, social, video. | Full print + digital from one Design System. Grocery-specific data connectivity (PIM, pricing). Physical POS production, not just digital ads. |
| DAM Platforms | Frontify, Bynder | Store and manage assets. | CHILI GraFx produces assets, not just stores them. Design Systems generate new content from data + brand rules. |
| Social Ad Optimization | Smartly, Rocketium | Optimize paid social ad creative and buying. | Full production platform across all channels including print and in-store. Not limited to social advertising. |
| Brand Template Portals | Marq (Lucidpress), Canva | Self-serve templates for non-designers. | Enterprise governance (Brand Kits), AI intelligence (GraFx Genie), production-grade print output, PIM/DAM integration. Not consumer-grade templates. |
| AI Image Generators | Bria AI, DALL-E, Midjourney | Generate one-off images from prompts. | Controlled AI within brand governance. Optimizes brand systems for endless, consistent outputs—not one-off images. Human always in the loop. |
| Database Publishing | InBetween, Pagination.com | Merge data into InDesign/PDF layouts. | Cloud-native, AI-powered, multichannel. Not limited to data-to-print. Conversational interface for non-technical users. |
ROI for Grocery Retailers
Based on CHILI GraFx implementations across 100+ grocery retail customers, including Carrefour, Intermarché, and Colruyt Group:
Time Savings
| Process | Before CHILI GraFx | After CHILI GraFx | Reduction |
|---|---|---|---|
| Weekly promotional leaflets | 2–3 weeks | 2–3 days | 80% |
| POS signage updates | 5 days | 1 hour | 96% |
| Multichannel campaign production | 4 weeks | 1 week | 75% |
| Store-level customization | 3 days per store | 15 minutes per store | 98% |
Cost Reduction
Design labor: 60–70% reduction (designers focus on strategy, not production)
Agency fees: 50–80% reduction (self-service reduces outsourcing need)
Production errors: 90%+ reduction (automated data population eliminates manual entry)
Total annual savings: €800K–€2.5M for 200–500 store chains
Business Impact
Faster time to market: Launch promotions 3–5x faster
Increased campaign frequency: Run more targeted, localized promotions
Improved brand consistency: 95%+ brand compliance across all stores
Store manager satisfaction: Empowerment through self-service and conversational tools
Revenue lift: 5–12% increase in promotional campaign effectiveness
Payback period: 6–12 months through labor savings, error reduction, and efficiency gains
Built for What’s Next: From Templates to Intelligence
The industry is shifting from template-based content production to intelligent, prompt-driven content generation with embedded brand governance. Instead of users navigating to templates and filling in forms, users describe what they need in natural language and receive brand-compliant, production-ready assets.
This isn’t a distant vision. It’s happening now with GraFx Genie for Content Creation. And the next evolution — agentic orchestration — is where human experts set the strategy, define the brand, and craft the brief, while AI agents execute across platforms, data sources, and output channels. CHILI GraFx is architectured to participate as the Brand AI Design layer in that ecosystem: headless, API-first, AI-first.
| Comparison | Legacy Platforms | CHILI GraFx |
|---|---|---|
| 1 | Monolithic, closed systems | Headless, API-first architecture |
| 2 | Built for human-only workflows | Ready for human + agent collaboration |
| 3 | AI bolted on as an afterthought | AI-first, designed into the core (GraFx Genie) |
| 4 | Template-based, form-driven interaction | Prompt-driven, conversational content creation |
| 5 | Locked into today’s workflows | Architectured for tomorrow’s agentic world |
Implementation: What to Expect
Phase 1: Pilot (Months 1–2)
Scope: 5–10 Design Systems, single market or brand, 10–20 users
Technical integration (PIM, DAM, pricing systems via Connector Framework)
Design System migration (convert existing InDesign templates via import plugins)
User training (designers on GraFx Studio, marketers on GraFx Experience + GraFx Genie)
Pilot campaign execution
Deliverable: Proof of ROI for full rollout
Phase 2: Rollout (Months 3–6)
Scope: Full Design System library, all markets, all users
Complete Design System migration (20–50 Design Systems)
Expanded integrations (CRM, loyalty systems, e-commerce)
User onboarding (training for 100–500 users)
Process documentation and governance framework
Deliverable: Fully operational creative automation system
Phase 3: Optimization (Months 6–12)
Scope: Advanced workflows, automation rules, AI-powered features
Automated approval workflows
Advanced data-driven personalization
GraFx Genie for Content Creation deployment for distributed teams
Agentic workflow integration (n8n, Zapier, Make, custom orchestration)
Performance analytics and optimization
Deliverable: Mature, self-sustaining creative operations platform ready for the agentic era
Technical Requirements & Security
Security & Compliance
ISO 27001:2022 certified | Cloud-native, SSO-enabled, multi-region architecture
GDPR compliant (EU data residency available)
Encrypted data transmission (TLS 1.2+) and at rest (AES-256)
Role-based access control (RBAC) with audit logging
99.9% uptime SLA | Global CDN for asset delivery
Scalable to handle peak loads (Black Friday, holiday campaigns)
40+ language support
Get Started with CHILI GraFx for Grocery Retail
For Large Grocery Retailers (500+ Stores)
Your Challenges: High-volume weekly production, multi-country operations, complex data integration, significant ROI opportunity.
Executive briefing (30 min): Understand your current production process and objectives
Custom demo (45 min): See CHILI GraFx with your products, your data, your workflows
ROI analysis (custom): Calculate projected savings based on your campaign volume using our CHILI GraFx ROI Calculator
Pilot proposal: 90-day proof-of-concept with 5–10 Design Systems, single market
For Regional Grocery Chains (50–500 Stores)
Your Challenges: Limited design resources, need for local flexibility, pressure to compete with larger chains.
Discovery call (30 min): Understand your biggest production bottlenecks
Standard demo (30 min): See typical grocery retail use cases
Pilot program: 60-day test with 3–5 core Design Systems
For Grocery Cooperatives & Franchises
Your Challenges: Independent franchisees need autonomy, central brand consistency required, complex pricing variations.
Cooperative briefing: Understand governance structure and decision-making process
Franchisee-focused demo: Show GraFx Genie conversational creation and local control
Pilot with select franchisees: Prove value before system-wide rollout
How long does implementation take?
Pilot phase: 4–8 weeks. Full rollout: 3–6 months depending on Design System volume and integration complexity.
Do our designers need to learn new software?
Designers can continue working in Adobe InDesign/Illustrator. GraFx Studio is used to convert those designs into Design Systems — a straightforward process with training provided. The InDesign Exporter plugin makes migration seamless.
Can CHILI GraFx integrate with our existing PIM/DAM/pricing systems?
Yes. The Connector Framework includes pre-built integrations with leading retail technology platforms (Akeneo, Salsify, Bynder, Canto, and more) and custom API integrations for proprietary systems. Unlike closed platforms, CHILI GraFx’s open architecture connects to any system.
What happens to our existing InDesign templates?
They can be imported directly into GraFx Studio via the InDesign Exporter plugin and converted into dynamic, data-driven Design Systems. Your design investment is preserved and enhanced with AI capabilities.
Can store managers really use CHILI GraFx without design training?
Yes. GraFx Experience is built for non-designers. With GraFx Genie for Content Creation, store managers describe what they need in natural language—no template navigation, no form-filling. Brand guardrails prevent off-brand outputs automatically.
What about print quality and color accuracy with CHILI GraFx?
CHILI GraFx generates production-grade print-ready PDFs with full CMYK color management, spot color support, and bleeds/crop marks. Output quality matches professional prepress standards.
How does CHILI GraFx compare to Celtra or Storyteq?
Celtra and Storyteq focus on digital advertising (display ads, social media). CHILI GraFx is purpose-built for retail production including print leaflets, in-store signage, and omnichannel campaigns. If you need both print and digital output from the same Design System — plus PIM/DAM data integration and AI-powered conversational creation — CHILI GraFx is the right choice.
How does CHILI GraFx compare to Comosoft LAGO?
LAGO is a strong InDesign-based solution for print automation. CHILI GraFx differentiates with: cloud-native architecture (no server infrastructure), AI intelligence (GraFx Genie), conversational content creation for non-designers, full multichannel output (not just print), open Connector Framework (not locked to proprietary PIM), and API-first architecture for agentic workflows.
What is Controlled AI and why does it matter?
Controlled AI means every AI capability in GraFx Genie operates within human-defined brand governance frameworks. Unlike black-box AI generators, CHILI GraFx ensures the AI accelerates work without replacing human judgment. Brand rules are absolute. This protects against AI-generated brand risk — critical for enterprise grocery retailers.
Is CHILI GraFx ready for agentic workflows?
Yes. The platform is headless, API-first, and AI-first—built to participate in agentic ecosystems where AI agents orchestrate content production across platforms. GraFx Genie already responds to inbound agentic queries within Design System constraints. Integration with orchestration platforms (n8n, Zapier, Make) is supported today.
Q: Can we start with a CHILI GraFx pilot before full commitment?
Absolutely. Most grocery retailers begin with a 60–90 day pilot covering 5–10 Design Systems in a single market. Pilot pricing is available.
About CHILI publish
CHILI publish is the Creative Automation company trusted by leading global brands to automate high-volume marketing production. Founded in 2010 and headquartered in Belgium, CHILI serves 500+ customers including Coca-Cola, McDonald’s, Subway, Carrefour, Colruyt Group, Intermarché, Lidl, Jysk, Airbus, and Sodexo.
Platform: CHILI GraFx (Cloud-based SaaS)
Team: 65 employees across Europe and North America
Focus: Retail, FMCG, multi-location brands
Specialization: Grocery retail, private label, franchise operations
Certification: ISO 27001:2022