Nine in ten grocery brand professionals lack reliable processes to prevent promotional production failures putting revenue at risk

AALST, Belgium: 2nd June 2026: Nearly nine in ten grocery brand professionals say they lack reliable processes to prevent promotional production failures, according to new research by creative automation specialist CHILI publish. At the same time, 71% report experiencing failures in the last two years.

This points to a growing paradox at the heart of modern grocery marketing: despite high levels of campaign output designed to drive revenue, the industry is struggling to deliver it reliably, putting that growth at risk.

About the Brandwidth 2026 research

The findings are based on CHILI publish’s Brandwidth 2026 report, which surveyed 256 Grocery Retail leaders across Brand, Marketing, Operations and Procurement.