Partner
RELATIAL_
Relatial, an all-in-one brand management platform, partners with CHILI publish to empower global brands with scalable and personalized graphic production capabilities. By integrating CHILI GraFx's creative automation engine into the Relatial platform, businesses overcome complex content challenges, streamline workflows, and drive enhanced brand consistency.
Integration with CHILI GraFx
Relatial seamlessly integrates CHILI GraFx into their platform, providing a robust creative automation solution tailored for enterprise needs. This integration enables businesses to produce high-volume, personalized graphics while maintaining brand consistency and adhering to complex guidelines. CHILI GraFx's flexible architecture and powerful API empower Relatial to create bespoke solutions that meet the specific requirements of each client without requiring Relatial to develop their own creative automation solution.
Key features of the integration include:
- Tailored Solutions: Custom workflows and templates designed to address specific marketing and sales challenges.
- Scalability: Effortless scaling of graphic production to meet increasing content demands.
- Standardized Innovation: Combining existing technologies in innovative ways to ensure consistency and efficiency.
- Data-Driven Personalization: Leveraging customer data to create personalized content at scale.
Key Benefits for Relatial Customers
The Relatial and CHILI GraFx partnership delivers significant benefits to global brands:
- Streamlined Workflows: Automated processes and centralized asset management reduce manual effort and accelerate time-to-market.
- Enhanced Brand Consistency: Smart Templates and integrated workflows ensure adherence to brand guidelines across all materials.
- Increased Personalization: Data-driven personalization enables targeted campaigns and higher customer engagement.
- Improved Scalability: Easily handle growing content demands without sacrificing quality or efficiency.
- Cost Savings: Automation and streamlined processes reduce reliance on external agencies and lower production costs.
Many of our clients face the issue of increasing complexity, growing data sources, and the need to update their digital infrastructure to cater for all potential future demands. Automation is therefore essential in meeting those needs.
How Relatial Connects with CHILI GraFx
Relatial integrates CHILI GraFx graphic production into its brand management platform to deliver automated, scalable graphic production. This integration allows Relatial users to easily access and customize marketing materials while maintaining brand consistency across regions.
By leveraging the CHILI GraFx API, the integration preserves critical metadata and enforces user permissions, streamlining workflows and ensuring compliance. For businesses with unique needs, CHILI GraFx’s robust API enables further customization, allowing companies to automate and scale their creative processes with precision.
Collaborative Vision
Relatial and CHILI publish work together with a focus on empowering global brands to overcome complex marketing challenges through the seamless integration of CHILI GraFx and Relatial technology. By leveraging the power of CHILI GraFx, Relatial can deliver comprehensive and scalable creative automation solutions that drive business growth and enhance brand value.
With Relatial and the integration with CHILI GraFx, I can create marketing materials myself quickly, easily and cost-effectively. 270 users have created around 5000 media assets in the last three years. That’s an average of 160 assets per month, which consistently conveys our message in TRUMPF design.
We were 40-60% faster in the creation process and are saving €375,000 per year.
We serviced 2027 stores and sent out 4,536,519 mailings, reaching over 4 million households. Every single mailer was uniquely tailored to each household. While this might seem like a production nightmare, it wasn't.
I think localization is a great use case, enabling your regional teams to grab their Smart Templates and then use the same images and data, translating it into the correct language. You can then efficiently distribute all of that content. It's an amazing use case, in my opinion.
There is usually no shortage of budget but time is another matter. So, companies that want to focus on their future goals must deploy creative automation to save time and resources. Relatial today brings together all the different aspects and tools required to do this into one working infrastructure.
