Partner
Lytho
Lytho, a leading Creative Operations platform, and CHILI publish have joined forces to create a unique synergy. Their partnership gives marketing and creative teams worldwide the power to automate their creative processes, streamlining workflows, maximizing the impact of every piece of content, and fueling scalable growth.
Integration with CHILI GraFx
Lytho's deep integration with CHILI GraFx provides a powerful creative automation solution within their platform. This integration empowers Lytho customers to create, edit, and distribute a high-volume of personalized graphics across multiple channels while maintaining brand consistency and ease of use. CHILI GraFx's flexible architecture, intuitive interface, and extensive API allow for seamless integration and customization to meet the specific needs of each client.
Key features of the integration include:
- Smart Templates: Flexible templates for complex, multichannel campaigns.
- Powerful Automation: Eliminating manual processes and bottlenecks in multichannel graphic production at scale.
- Seamless DAM Integration: Enabling easy access to existing assets for on-brand campaign creation.
Key Benefits for Lytho Customers
The Lytho and CHILI GraFx partnership delivers significant benefits to customers:
- Enhanced Creative Capabilities: Empowering creative teams to produce high-quality, personalized graphics at scale.
- Improved Efficiency: Streamlining workflows and reducing production time for faster time-to-market.
- Brand Consistency: Ensuring brand integrity across all channels and campaigns.
- Scalability: Meeting the evolving needs of modern marketing with a robust creative automation solution.
- Revenue Growth: Opening new revenue streams for Lytho and its clients.
Our customers' need for scalable, high-quality graphics was outpacing our in-house solution’s capabilities. CHILI GraFx's powerful creative automation filled that gap, helping us deliver exceptional value and boost our offering for our clients.
How Lytho Connects with CHILI GraFx
Lytho integrates CHILI GraFx’s creative automation platform to streamline and enhance the production of high-volume, personalized marketing content across multiple channels. By embedding CHILI GraFx into their platform, Lytho offers their clients scalable creative automation capabilities, empowering teams to produce on-brand content more efficiently. The integration of CHILI GraFx’s flexible architecture and Smart Templates ensures that Lytho’s customers can maintain brand consistency while speeding up production times.
Additionally, CHILI GraFx’s robust API allows Lytho to customize and tailor their workflows to meet evolving client needs. This seamless integration helps Lytho free up valuable internal resources, enabling them to focus on core innovations while delivering exceptional value to their customers.
Collaborative Vision
Lytho and CHILI publish innovate and collaborate continuously to further enhance their combined offerings' capabilities. Their partnership focuses on developing best-in-class technology to empower brands to achieve greater creative efficiency, deliver impactful campaign content, and drive business growth through the power of automation.
CHILI GraFx has been a game-changer for our business. Our customers love being able to tap into their existing DAM assets to create on-brand, personalized campaigns at scale. It's opened up new revenue opportunities for us and has solidified our position as the leader in the Creative Operations space.
We serviced 2027 stores and sent out 4,536,519 mailings, reaching over 4 million households. Every single mailer was uniquely tailored to each household. While this might seem like a production nightmare, it wasn't.
I think localization is a great use case, enabling your regional teams to grab their Smart Templates and then use the same images and data, translating it into the correct language. You can then efficiently distribute all of that content. It's an amazing use case, in my opinion.
