Head-to-head: CHILI GraFx vs XMPie
Why Choose CHILI GraFx over XMPie for Variable Data Printing?
Ready for a fresh perspective? CHILI GraFx and GraFx Studio offer exciting advancements compared to XMPie®, making it easier to scale your campaigns effectively. Let's see how CHILI GraFx can help your business today.
- Airbus
- JYSK
- Coca-Cola
- Tesco
- McDonald's
- Victorinox
- Publicis Groupe
- Subway
- Carrefour
- Sisley Paris
- adidas
- Intermarché Super
- Colruyt Group
- M&T Bank
- HH Global
- ARISTID
- FoodGenius
Create
One Smart Template enables you to generate endless variations of personalized, brand-consistent content.
Automate
Connect to any data source – DAM, PIM, CRM, CDP, & others – and generate content variants at lightning speed.
Publish
Output variants in any format – whether print, digital, animated, or a combination. True omnichannel campaigns are go!
Scale
Optimize your creative production to maximize ROI. Scale easily to drive superior results and broader impact.
Discover how CHILI GraFx differs from XMPie for VDP use cases
Creative freedom
Express ideas and innovate without constraints
Being limited to using Adobe® InDesign® restricts creative flexibility. CHILI GraFx supports broader design tools (InDesign, Photoshop®, Figma®) and integrates with diverse data sources (DAM, PIM, CDP, CRM). It also provides robust user management for controlled access and publishing rights.
Flexibility
Enable adaptability and customization
Static composition options limit responsiveness and personalization. CHILI GraFx's dynamic composition model offers dynamic sizing, copyfitting, anchoring, and autogrow. It supports extensive personalization across variables (business logic, languages, barcodes) and leverages AI for productivity and adaptability.
Multichannel coverage
Reach audiences across all platforms
Effective multichannel output requires high quality for static print, digital and video formats. CHILI GraFx maintains a consistently high quality across all these channels.
Usability
Intuitive tools help achieve your goals
XMPie uDirect® integrates with Adobe InDesign, adding features but creating a steep learning curve. GraFx Studio, with its intuitive standalone interface similar to Adobe Creative Cloud®, offers easier navigation for both novice and experienced users.
Connectivity
Effortlessly link and integrate systems and data sources
XMPie's Adobe InDesign integration limits third-party connections beyond a few plugins. CHILI GraFx, designed for headless execution, offers a comprehensive API and Connector Framework with open-source connectors (like the CHILI GraFx Connector for Acquia DAM), enabling robust integration with diverse third-party systems.
Brand Enablement
See brand growth across all channels & touchpoints
Creative automation portal sharing options can ebcome limited due to technology constraints on end-user self-service, like being coupled to InDesign Server®. CHILI GraFx provides an intuitive, browser-based end-user experience with Smart Templates. This allows users to easily create and download brand-compliant assets through embedded or standalone portals.
Innovation
Transform and future-proof your existing services
XMPie does not have a publicly available innovation agenda or roadmap. In contrast, CHILI GraFx boasts an ambitious innovation roadmap focusing on AI, creative automation, and scalable, headless multichannel graphic production.
Reasons for CHILI GraFx
Next Level VDP
CHILI GraFx VDP offers unmatched flexibility and personalization without Adobe InDesign dependency. Integrate diverse data sources for dynamic content, meeting market demands with multichannel graphics production.
Deep Creative Integrations
Unlock end-to-end production infrastructure with CHILI GraFx's open architecture and robust API. Seamlessly integrate into your existing solutions, automating personalized visual variant production at scale.
Beyond Brand Portals
Empower self-service design, ensuring local relevance within a global brand. Increase personalization, reduce time-to-market, and maintain brand integrity through enterprise-grade user management.
See CHILI GraFx's VDP Capabilities in Action
Experience VDP taken to the next level
See how CHILI GraFx revolutionizes Variable Data Printing with unmatched flexibility, personalization, and efficiency, to meet diverse market demands.
Build deep connections across your creative infrastructure
Explore how CHILI GraFx enables seamless end-to-end production infrastructure with scalable, automated, and personalized graphical production capabilities.
Go way beyond ordinary brand portals
See how CHILI GraFx empowers users with self-service design customization, ensuring brand consistency while accelerating campaigns and securing assets.
Personalized print options at scale led to a 20% increase in repeat business
We serviced 2027 stores and sent out 4,536,519 mailings, reaching over 4 million households. Every single mailer was uniquely tailored to each household. While this might seem like a production nightmare, it wasn't.
Gary Howard
Creative Director, UK @ Precision Marketing
We consolidated 7000 assets into 7 smart Templates
Tom Dijk
Managing Partner @ RGN
I think localization is a great use case, enabling your regional teams to grab their Smart Templates and then use the same images and data, translating it into the correct language. You can then efficiently distribute all of that content. It's an amazing use case, in my opinion.
Deanna Ballew
Senior Vice President, DXP & AI @ Acquia