Reduce Operational Costs
Take matters in-house, streamline processes, cut OPEX.
Use Case
Direct Mail Automation
Facing shrinking margins in your Direct Mail Marketing? Now you can bring your end-to-end Direct Mail Advertising jobs in house with CHILI GraFx. Simply connect your data sources to pre-built Design Systems and generate endless personalized, print-ready variants.
- Airbus
- JYSK
- Coca-Cola
- Tesco
- McDonald's
- Victorinox
- Publicis Groupe
- Subway
- Carrefour
- Sisley Paris
- adidas
- Intermarché Super
- Colruyt Group
- M&T Bank
- HH Global
- ARISTID
- FoodGenius
Challenges in Direct Mail Marketing
Exploding Cost of Outsourcing
With prices of ink, paper, logistics and people way up, outsourcing Direct Mail jobs can become a real drag on your budget – with no end in sight.
Layout Consistency
Ensuring layout integrity across personalized variations in layout, visuals, QR codes and copy is challenging and requires centralized brand control.
Data Connectivity
Integrating data sources and managing updates to target personalized visual content, while keeping your clients in check, can be both a managerial and technical nightmare.
Take Your Direct Mail Advertising Jobs In-House with CHILI GraFx
CHILI GraFx centralizes your batch production cycles and allows you to run a lights-out Direct Mail automation.
How direct mail marketing automation works with CHILI GraFx
Direct mail automation software replaces the manual steps between a customer list and a print run. With CHILI GraFx, a campaign moves through four steps:
Connect your data source. Bring in recipient data from a customer relationship management (CRM) system, a spreadsheet or another system through the application programming interface (API) and the GraFx Connector Framework.
Build the design system. Designers set up a design system in GraFx Studio, or bring in artwork from Adobe InDesign. They lock the design elements that must not change and define the flexible content, data-driven inputs and layout areas.
Generate print-ready output. CHILI GraFx merges every record with the design system and renders a personalized, print-ready PDF for each recipient, resizing and adapting layouts automatically.
Send it to production. The print-ready files go to your presses or your print partner, ready to run.
The same approach powers variable data printing for other print jobs. For example, the agency Precision used CHILI GraFx to create more than 4.5 million personalized mailers for Subway franchises across the UK, with unique QR codes linked to local stores and offers.
In-House Powerhouse
Stop outsourcing your Direct Mail projects to overpriced service providers. With CHILI GraFx, you can confidently DIY, without compromising on quality and speed.
Template Genius
Designers build streamlined Design Systems in powerful online tools that lock design elements while defining flexible content, data-driven inputs, and layout areas.
2027 stores, 4,536,519 mailings reaching 4 million household, 9 million independent QR codes, all generated on the fly thanks to CHILI GraFx.
Centralized Creation
Data sources are connected to pre-built templates that can visually adapt on-the-fly while staying within brand guidelines for error-free results.
Resize, Adapt, Scale
Generate unlimited print-ready files on demand, with automatic resizing and personalization for high-performance output on any high-end printing device.
See CHILI GraFx in action for Direct Mail Advertising
Benefits of CHILI GraFx
Accelerate Time-to-Market
Automate VDP tasks for faster campaign launches.
Data-Powered Campaigns
Leverage customer data for impactful personalization.
Enhance Brand Control
Safeguard layout consistency across all variations.
Global Reach
Easily localize content for multi-market distribution.
Seamless Integrations
Connect with any existing tech stack for efficiency.
Direct mail automation FAQ
What is direct mail automation?
Direct mail automation is the use of software to produce personalized mail pieces from customer data, without manual design work for each version. Data feeds a design system, the software generates a unique file for every recipient, and the files go to print. CHILI GraFx handles the creative and production side, turning your data and design systems into brand-compliant, print-ready files.
How does direct mail automation work?
You connect a data source, link its fields to a design system and generate output. Each record becomes its own personalized, print-ready file. Brand rules in the design system keep every version on layout and on brand.
What is the difference between direct mail software and variable data printing?
Basic variable data printing (VDP) swaps text and images on a fixed layout. In CHILI GraFx, layouts adapt to the content, so a longer name, a different offer or an extra image still fits the design.
Can CHILI GraFx connect to my CRM or marketing data?
Yes. The API and Connector Framework let you pull data and media from external systems such as CRM, digital asset management (DAM) and product information management (PIM) platforms into your design systems.
Can CHILI GraFx handle large direct mail campaigns?
Yes. CHILI GraFx can produce millions of unique mail pieces, and each one meets the same quality and brand standards.
Try GraFx Experience for free
See how personalized, brand-compliant campaign materials are created and exported — ready for print. Your trial gives you access to three live brand environments, each with a real Design System to explore. Personalize content, apply brand rules, and produce print-ready output. No credit card required.