Whitepaper
The ROI of Creative Automation
Research shows creative professionals spend up to 60% of their time on repetitive production tasks: resizing, reformatting, localizing. That's not a resourcing problem. It's a systems problem — and it has a measurable cost. The ROI of Creative Automation is a practical guide for retail marketing and creative operations leaders who need to quantify the value of automating campaign asset production and build a business case that earns executive buy-in.
If you're making the case for creative automation, or just want to know what it's actually worth, this is your starting point. Download the free white paper here.
In this white paper, you'll find:
- Three ROI pillars — production capacity, self-service scale, and agency spend reduction — with clear formulas you can fill in with your own numbers
- Real customer outcomes, including how Colruyt Group fully automated 35% of recurring production orders using CHILI GraFx
- A worked example showing how a 20-designer retail brand achieved a 634% ROI with a 1.6-month payback period
- A complete business case framework that connects directly to the CHILI GraFx ROI Calculator