CHILI GraFx for Retail
Empowering Retail Marketing with Creative Automation
Large retailers face an ever-increasing demand for rapid, data-driven, and personalized graphic production, frequently across thousands of outlets adapted to local market needs in real time. Creative automation can transform this overwhelming graphic production challenge into a streamlined, efficient process.
Graphic Production Challenges for Retailers
Speed and Scalability
In retail, time is of the essence as promotions change rapidly. Retailers need a graphic production workflow that can generate materials at an unprecedented speed, ensuring promotions are timely and relevant across all outlets.
Local Customization
Every store has a unique local flavor and requirements, including languages and pomotions. Local managers and staff need to be able to tailor marketing materials to their specific audience, all while adhering to the brand's core identity.
Data-Driven Personalization
To cope with diverse product ranges and changing consumer preferences, retailers must use data from PIM, DAM, CMS, ERP, and other sources. Personalized marketing materials must reflect trends, inventory, and customer preferences.
It is thanks to the quality of this technological ecosystem that we can now connect new media platforms, which use this content in multiple contexts to deliver a multitude of customer interactions.
Frédéric Preslot
Marketing Operations Director - Carrefour
Companies who love CHILI publish
CHILI GraFx
Retail Solutions
CHILI GraFx is built to be highly adaptable. That’s why it can meet the unique demands of the retail sector head on. Whether it's managing seasonal promotions, launching new products, or updating pricing information for multiple channels like POS and flyers, CHILI GraFx ensures that your marketing materials are always up-to-date, on-brand, and highly effective in meeting your marketing goals.
Production at Scale
Brand Consistency
Rapid Market Adaptability
Customer Success Stories
Leading retailers worldwide rely on CHILI GraFx to deliver personalized, data-driven marketing at unprecedented scale. From weekly circulars to hyper-personalized offers, our platform helps retailers connect with customers across every channel while dramatically reducing production costs and time.
Data-Driven Promotions. Proven Results
Carrefour generates 1.1 million personalized offers every week using CHILI GraFx, delivering targeted campaigns across print, digital, and mobile channels. This level of hyper-personalization at retail scale was previously impossible, transforming how Carrefour connects with customers.
Operational Agility for Every Store
Intermarché delivers omnichannel excellence across France's leading retail cooperative through seamless integration of print and digital marketing. Real-time personalization based on customer data enables them to create relevant, timely campaigns that drive engagement and sales.
Smarter Production. Stronger Output
Colruyt Group automated marketing production across 30+ retail banners, cutting time-to-market in half for promotional materials. Their multi-brand approach ensures a consistent customer experience across all touchpoints while respecting each brand's unique identity.
How CHILI GraFx
can help your Retail Marketing
Whatever the scale of your Retail Marketing, CHILI publish is committed to helping you achieve your creative potential while maintaining a clear, predictable budget.
