Increased output
Empower teams to create way more visuals, way faster
Use Case
Brand Management
Empower all your content producers – from designers to end users – to become brand champions without sacrificing control. With CHILI GraFx, your team gets the freedom to innovate, with configurable guardrails to keep them on-brand.
- Airbus
- JYSK
- Coca-Cola
- Tesco
- McDonald's
- Victorinox
- Publicis Groupe
- Subway
- Carrefour
- Sisley Paris
- adidas
- Intermarché Super
- Colruyt Group
- M&T Bank
- HH Global
- ARISTID
- FoodGenius
What central brand teams lock and what local teams can change
With CHILI GraFx, your central brand or design team builds design systems in GraFx Studio and decides, frame by frame, what local marketers may change. Everything else stays locked. Local teams then create their own on-brand content in GraFx Experience, without design skills and without sending a request to the central team.
Locked by default: every frame starts locked. Your designer enables only the edits you want to allow.
Open to local teams: the fields you choose, such as a headline, a price, a photo or a color.
Guardrails on what is open: limits on moving, resizing and rotating frames, a set font-size range, and only the Brand Kit colors and styles you permit.
Approved content only: connectors to your digital asset management (DAM) and data sources mean local teams pick from approved images and data.
Approvals: because the brand rules live in the template, your review step can focus on the local message and offer instead of fixing layouts, fonts and colors.
The Challenge of Brand Management at Scale
Maintaining brand consistency while empowering teams to work independently is a constant struggle, especially as your organization grows.
Design Team Overload
Delivering brand management at scale quickly drowns your design team in a sea of asset variant requests.
Consistency Chaos
Maintaining brand consistency across a scalable organization and multiple marketing channels is a constant battle.
Lost in Localization
Empowering local teams to personalize content while safeguarding a global brand is a complex balancing act.
Conquer Brand Management Complexities with CHILI GraFx
CHILI GraFx centralizes your creative production and automates the output of design and format variants for every channel – digital, motion, and print – from a single template.
Smart Templates
Provide your creatives with the tools they need for innovative, centralized design that can be quickly shared.
Brand Governance
Embed brand rules directly into your templates, ensuring all output upholds your brand standards.
Localized Customization
Enable end users – or data – to adapt content for local markets, while maintaining your brand's global voice.
Locked legal and compliance content for regulated industries
In banking, insurance and other regulated industries, a disclaimer that gets edited locally is a compliance risk. In a design system, mandatory text such as a disclaimer or risk warning can sit in a locked text frame that local users cannot edit.
Local teams adapt the offer, image and contact details, and the legal copy goes out exactly as compliance approved it, in every market and every size variant.
AI underneath: faster local production without brand drift
Local teams want faster turnaround and fewer agency rounds. Central teams want no brand drift. AI in CHILI GraFx works inside your rules to give you both.
GraFx Genie Design Agent analyzes a design, suggests changes for markets and channels, and proposes a design system build, and it cannot bypass your brand rules. Design systems then adapt content to local data and generate size variants for digital and print.
Benefits of CHILI GraFx
Improved brand consistency
Protect your brand across every touchpoint
Time saved
Cut design requests by big margins and free up time
Agility
Adapt centralized visuals in a flash to boost local opportunities
Cost reduction
Slash design outsourcing, minimize reworking
Employee satisfaction
Boost team morale with creative empowerment
Which platforms let central brand teams control what local marketers can change?
Brand governance platforms with locked templates. In CHILI GraFx, the central team builds design systems and enables only the edits local teams may make. Local marketers create their own content in GraFx Experience, and everything they don't own stays locked.
How do local teams create on-brand content without design skills?
They open a template in GraFx Experience and fill in the fields the central team left open, such as text, a price or a photo. Brand rules, fonts and colors are built into the template, so the output stays on brand.
Can we lock legal disclaimers and compliance text?
Yes. A designer can keep any text frame locked, so local users can't edit a disclaimer or risk warning. This keeps legal copy identical across markets and variants.
How does CHILI GraFx keep a brand consistent across local markets and languages?
Brand Kits store your colors, fonts and styles once, design systems enforce them, and templates support localization into multiple languages. Local teams adapt content for their market without changing the brand.
Does AI put brand consistency at risk?
Not in CHILI GraFx. Design Agent suggests changes for markets and channels, but it cannot bypass your brand rules. AI speeds up adaptation while the template's guardrails stay in place.
Request a CHILI GraFx Free Trial!
Ready to try CHILI GraFx? Request a free trial and experience how CHILI GraFx can support you with your Brand Management needs. Fill out your details, and we'll assign an unlimited production CHILI GraFx Discovery Environment valid for 14 days.