CARREFOUR, recognized as a behemoth in the global retail sector owning 1,200 stores, was at a crossroads. With a strong presence in the international market and a reputation for quality and customer satisfaction, the challenge was to transition from a traditional retail model to a futuristic, digitally-powered ecosystem. The goal was to not just keep pace but to set new standards in delivering personalized shopping experiences across multiple channels. Managing and efficiently delivering promotional content at scale, while ensuring it resonated with the individual preferences of millions of customers, was an ambitious task. The company needed to navigate through the complexities of data management, content customization, and the integration of new media platforms without compromising on brand integrity and customer trust.
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Drive brand consistency and creative productivity for 30 brands in food, health & well-being, non-food, and energy – that’s the objective Kathleen Bauwens and her in-house agency team set at Belgian retail giant Colruyt Group. An ambitious change program ensued to help the organization to deliver by adopting state-of-the art technology and a new, unified way of working. At the heart of this solution lies an omnichannel content hub designed to streamline the creation process, foster collaboration, and promote a simplified approach to content creation, ensuring uniformity and efficiency across all channels.
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Localization has emerged as a major driver for retail success. Shoppers no longer tolerate being targeted with content that isn’t adapted to their local context. Instead, they expect a localized and seamless experience both online and in-store. Learn how INTERMARCHÉ, a major player in the French retail sector, adopted creative automation to transform and generate promotions at scale across their vast network of stores.
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