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Opportunities & implications of a “Universal Graphics Engine” for Labels & Packaging

Sean Smyth

Opportunities & implications of a “Universal Graphics Engine” for Labels & Packaging

Sean Smyth

Opportunities & implications of a "UGE" for Labels & Packaging

This white paper covers changes in the use and production of printed packaging and labels. The overall market is growing, while the functions of packaging are broadening as brands and retailers compete for market share by providing new experiences to their customers. Consumer needs are changing, demanding greater varieties tailored to their preferences which is creating problems in the established design, production and supply of labels and packaging.

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