Customizing Commercial Print? The influencer’s inside insight perspective

Pat McGrew - KeyPoint Intelligence, InfoTrends

The print industry is in a period of change. It is not unprecedented change, but it is change. That change is altering how content creators design and execute their vision, and how print providers engage with their clients. To thrive in the world of change requires a change in thinking. It requires that everyone in the supply chain work towards optimising their interactions. A key element of those changes is a move to platforms and engines that integrate into those platforms.


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