Part 4

The Need to Get Personal

Illustration of a location pin on top of a globe, representing localization.

When it comes to the localization and personalization of brand assets, it’s almost impossible to comprehend the sheer number of variants that need to be created – and at a rapid pace. What is causing the increase in these kinds of projects? And what kind of impact is this having on graphics professionals and Brandwidth?

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Brandwidth report cover by CHILI publish: Facing the Multi-Channel Reality, with cards for its four chapters: Brandwidth Uncovered, The Impact of AI and Automation, Closing the Skills Gap and The Need to Get Personal.