Part 2

The Impact 
of AI and Automation

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Brand professionals have a complex relationship with AI, and it is easy to see why. On the one hand, AI can help address the growing demand for brand assets and variations, providing graphic designers with more time to focus on being creative. On the other hand, there are real concerns about AI posing a threat to jobs, potentially reducing the need for human involvement in graphic processes.

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Brandwidth report cover by CHILI publish: Facing the Multi-Channel Reality, with cards for its four chapters: Brandwidth Uncovered, The Impact of AI and Automation, Closing the Skills Gap and The Need to Get Personal.