CARREFOUR, recognized as a behemoth in the global retail sector owning 1,200 stores, was at a crossroads. With a strong presence in the international market and a reputation for quality and customer satisfaction, the challenge was to transition from a traditional retail model to a futuristic, digitally-powered ecosystem. The goal was to not just keep pace but to set new standards in delivering personalized shopping experiences across multiple channels. Managing and efficiently delivering promotional content at scale, while ensuring it resonated with the individual preferences of millions of customers, was an ambitious task. The company needed to navigate through the complexities of data management, content customization, and the integration of new media platforms without compromising on brand integrity and customer trust.
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Drive brand consistency and creative productivity for 30 brands in food, health & well-being, non-food, and energy – that’s the objective Kathleen Bauwens and her in-house agency team set at Belgian retail giant Colruyt Group. An ambitious change program ensued to help the organization to deliver by adopting state-of-the art technology and a new, unified way of working. At the heart of this solution lies an omnichannel content hub designed to streamline the creation process, foster collaboration, and promote a simplified approach to content creation, ensuring uniformity and efficiency across all channels.
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Technology has revolutionized creative processes and MarTech integration. While AI offers potential for automation, the reality is nuanced. This white paper by Theresa Regli, Global DAM Expert, explores automating parts of the creative process, enhancing scalability and accelerating time to market for a richer multichannel brand experience.
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In the bustling digital marketplace, brand enablement refers to the strategic execution of a brand identity through the creation, output, and distribution of branded materials. The current market demands brand enablement at an unprecedented and problematic scale. Both vast amounts of data and the needs of expansive global marketing channels (digital and print) drive today’s requirements. In this arena, traditional methods of graphical production cannot produce the sheer volume of on-brand, targeted materials required. Read this white paper to learn how Creative Automation empowers businesses to minimize operational costs and shorten time-to-market of brand initiatives.
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La localisation fait désormais figure de principal facteur de réussite dans le secteur du retail. En effet, les consommateurs ne tolèrent plus d’être ciblés avec des contenus qui ne sont pas adaptés à leur contexte local. Qu’ils soient en ligne ou en magasin, ces derniers s’attendent dorénavant à une expérience localisée et transparente. INTERMARCHÉ, acteur majeur du secteur du retail en France, a adopté l’automatisation créative pour transformer et générer des promotions à grande échelle à travers son vaste réseau de magasins
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Changes in the retail landscape are shifting the way agencies and retailers work together to create and deliver personalized content at hyper-speed. The MarTech stack is now becoming the power play that determines who manages services. Retailers are becoming agencies, agencies are becoming tech service providers and even printers are becoming agencies! Learn how your agency can prepare for the future.
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Il n’est pas suffisant d’embaucher plus de personnel pour répondre aux exigences croissantes en matière de marketing pour le commerce de détail, d’hyper ciblage localisé et personnalisé et d’expériences omnicanales. Ce document étudie de façon approfondie la manière dont la créativité automatisée peut répondre aux besoins en matière de marketing pour le commerce de détail.
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