You can’t meet the increasing demands on retail marketing to scale, hyper-target with localization and personalization, and unlock omnichannel experiences by simply hiring more people. This paper takes a deep dive into how Creative Automation can be the answer to retail marketing’s needs.
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Jesper Hammarstrand, CEO and owner of Ink n Art explains how the company gained the ability to offer users a customization experience that marries both creative automation and manual creativity to enable Ink n Art to offer innovative tools to further enhance the online design process. This has been achieved by integrating smart templates from CHILI publish into their webshop, creating a powerful, multifaceted design tool for custom unboxing kits for business and private consumers.
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While you can’t automate creativity itself, automating key parts of the ecosystem enables scalability and speeds time to market. This white paper looks at what parts of the creative ecosystem are most ripe for automation. In particular, it explores scaling localization and personalization for multi-channel.
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Offering a web-to-print e-commerce portal can be challenging: technology evolves quickly, and so to customers' expectations. Neither buy nor build may be the answer. Today's successful web-to-print portals offer fantastic user experiences and can cater to different customer use cases. Discover 4 opportunities linked to assembling your solution with the best-of-breed components you choose in this CHILI publish business report.
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Dynamic layouts can make the complexities of graphic design and brand identity guidelines entirely invisible for the user. Whichever change needs to be made, it can happen automatically and in real-time, making for a streamlined user experience. For end-users, working with a Dynamic Layout feels like magic, even to those already familiar with Smart Templates. Learn all about them in the eBook.
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How we position elements on a canvas hasn't changed in decades. CHILI publish's Dynamic Layouts change that. By positioning elements with relative or calculated values, and simple formulas. advanced Smart Templates are easier to build than ever before. Learn how you can cover many sizes with few templates and break the silos with a single tool for multi-channel output in this CHILI publish Business Report.
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Nicolas Benzoni from ISIPRINT/AGICOM discusses the challenges its real estate agent clientele faces when operating in a no-touch world, and how AGICOM utilized Smart Templates to streamline its approach to digital content and social media graphics. From gathering data to improving the automation process, Nicolas reveals the benefits of switching to an all-digital approach.
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Customers are more demanding than ever, and there is little to no difference in B2B or B2C expectations. Making the right choice when selecting an online editor for your web-to-print portal opens a world of possibilities. Discover how you can support your growing business in this CHILI publisher business report.
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Mike Grehan, Executive Chairman & CEO for LifeArt discusses the importance of helping customers connect with their recently departed loved ones, and how the speed and accuracy of Smart Templates make that unique personalization of a LifeArt product a painless no-touch experience for everyone involved.
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Most organizations today are data-driven: they are storing, curating, managing, and using more information than ever before - information about their products, their markets, and even their customers. Successfully going to market demands curated, single-source-of-truth information. Discover how you can link your data to your link your graphics with Smart Templates in this business report.
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Digital asset management systems aren’t new anymore. After two decades of enhancements and upgrades, DAMs are pretty good at doing what they’re designed to do: ingest, store, transform, and distribute assets. Ok, great -- we’ve got basic DAM down pat, at least in terms of the technology. So why does our multi-channel marketing campaign distribution still seem suboptimal? To achieve the marketing success you really need, you’re going to have to bring other technologies into the picture. This paper explores technologies that help add intelligence to your DAM.
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The print industry is in a period of change. It is not unprecedented change, but it is change. That change is altering how content creators design and execute their vision, and how print providers engage with their clients. To thrive in the world of change requires a change in thinking. It requires that everyone in the supply chain work towards optimising their interactions. A key element of those changes is a move to platforms and engines that integrate into those platforms.
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Marketers have opportunities today that ten or even five years ago, simply didn’t exist. Whereas marketing used to be a one-to-many approach to building brands, over the years and thanks to the Internet, marketing increasingly became a targeted and personalized communication medium. Download this white paper to learn how technology can support modern marketing to properly do its job.
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Modern marketers aim to get targeted information to anyone, any time, and anywhere. When time to market is of the essence and a campaign is measured by critical success KPI's, a clever marketer relies on smart templates based on DAM data to enable on-target personalization at scale that performs. Want to discover how other companies like yours have saved up to 90% of artwork creation time by using smart templates? Find out how they scaled marketing personalization and content creation.
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