Changes in the retail landscape are shifting the way agencies and retailers work together to create and deliver personalized content at hyper-speed. The MarTech stack is now becoming the power play that determines who manages services. Retailers are becoming agencies, agencies are becoming tech service providers and even printers are becoming agencies! Learn how your agency can prepare for the future.
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You can’t meet the increasing demands on retail marketing to scale, hyper-target with localization and personalization, and unlock omnichannel experiences by simply hiring more people. This paper takes a deep dive into how Creative Automation can be the answer to retail marketing’s needs.
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