Due to inefficient retail marketing operations, marketeers and creatives are stuck in endless approval cycles and repetitive adaptions for localization of the store marketing materials. Everyone sees the optimization opportunity in this graphic production process! But where do you start? What are the best use cases to improve these operations?
The brands and retailers that embrace creative automation will have a significant advantage over their competitors in the form of:
Nico Potvin is partner of KAN Design and Co-Founder of Kandanza.
He has executed many projects for start-up, scale-up and grown-up organizations and will share his first-hand experience with us.
Kevin Goeminne is CEO at CHILI publish.
His experience as a coder/programmer and acuity as a business entrepreneur enables Kevin to instantly assess technology crossover potential, spearhead this opportunity towards market interconnectivity and efficiently translate the concept into operative and profitable business plans. His pivotal strengths consist of propelling market insights into business opportunities, whilst securing cross-organizational cohesion and keeping a cross-market and business helicopter overview.
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