Mike Grehan, Executive Chairman & CEO for LifeArt discusses the importance of helping customers connect with their recently departed loved ones, and how the speed and accuracy of Smart Templates make that unique personalization of a LifeArt product a painless no-touch experience for everyone involved.
UK-based coffin service LifeArt does more than sell coffins & caskets – it’s selling a unique zero-touch service where customers can create bespoke coffin & casket designs with a patented manufacturing process. The challenge for LifeArt and its Executive Chairman & CEO Mike Grehan was finding a way to empower customers with an online design editor that removed the need for designers to manually create templates for every order.
With CHILI publisher, LifeArt was able to make this dream a reality. By embracing Smart Templates, its engineers could automate the process and give customers anywhere in the world the ability to design coffins & caskets through an online platform that’s freed up resources internally, optimized the overall print & production process and transformed how grieving families pay tribute to their loved ones. LifeArt’s unique personalization service is now truly connected to its customers and their needs.
"We’re able to offer our customers a simple, painless, zero-touch design experience that helps them create the coffin or casket design that will pay homage to the deceased.** This online design offers people the digital privacy they need in the mourning process.** Customers can approach the process in their own time, adding images, colors and motifs that help memorialize their loved one in a way that’s truly unique and personal to that family.” – Mike Grehan, Executive Chairman & CEO at Lifeart Innovation Centre.
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LifeArt is a world-leading, innovative team developing funeral products including coffins and caskets. By creating a network of genuinely sustainable suppliers, LifeArt and its partner companies will be in a position of strength as inevitable legislation is introduced, inspiring the industry to take better care of the planet.