FORRESTER – How AI and IA will transform the ways agencies and brands work in the future
Automation, data and technology platforms are ushering in an era of Intelligent Creativity for the world of marketing content creation. Today’s top creators work with software and machines to conceive, develop, produce and activate marketing and content that achieve velocity and effectiveness. The human-machine creative team combines precision with artistry and produces content at scale. This approach to content creation is changing the way creators work, the relationship between brands and agencies and the work they produce. Join Forrester analyst Jay Pattisall on November 22 as he unpacks the significance of Intelligent Creativity and how it supercharges marketing productivity.