Everyone makes mistakes, even a brand as globally recognizable as LEGO.
When we saw this tweet about a slip on one of their recent packages, it struck us as odd.
Human error always has a way of creeping into any traditional packaging design process, even with the very best graphic designers at your disposal. (which LEGO has – we have some big fans here at the office!)
With so many different sets being released every year, perhaps a detail was overlooked, forgotten or mistakenly omitted. Something as simple as a symbol, character or serial code can be incorrectly selected, even with a thorough proofing process. In this case, I bet the designer simply copied the template from one set to make the other, and unfortunately didn’t remember to change something as simple as a number.
Not pointing fingers here. Things like these happen every day. But there’s a way to avoid this.