Let go of the hourly rate invoicing model, it will no longer be viable. Instead, opt for recurring revenue and a solid customer retention program. Volumes will no longer be scalable, but templates will be. Let the templates do the repetitive work, so you can focus on your creative core.
Become the platform before they build it themselves. You offer premium services, why not offer them on a silver platter on a premium platform? By offering your clients a self-service platform, tailored to their user interface and experience, you’re not only becoming a partner of preference, but you’re also extending customer retention over the usual agency customer life.
Premium services on a premium platform will enable you to rethink your agency mindset and lifecycle. That’s how many agencies have come to reinvent themselves into the partner of dreams for their customers. Don’t go substandard, go premium and become the new customer standard.
Agency - billables - integration - recurring revenue - platform - customer retention - business model
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Partner at KAN Design & Brand management
Hearing is believing - Deborah Corn from PrintMediaCentre throws in years of agency life experience in this blog podcast.