EFI DirectSmile

DirectSmile is a leading supplier of software solutions for cross media marketing automation.

DirectSmile is a leading supplier of software solutions for cross media marketing automation.
Award-winning DirectSmile solutions allow printers, corporates and agencies to create, personalize, automate and track marketing campaigns including printed media, websites, e-mails, mobile and social media.

Introduction

Print service providers clearly see the need to personalize, connect and automate print, web, mobile and social media. But this is often a very challenging project that requires a high investment in both budget an resources.

The product

DirectSmile is the inventor of image personalization and provides backend server technology for many of the leading web-to-print portals.

With a minimum of design experience and no programming skills at all, marketing executives and service providers will now be able to put interactive campaigns into place that previously required high investment and multiple experts.

Integration with CHILI Publisher

The integration gives users more tools for adding personalization to the projects they create with CHILI Publisher. Users can now define connections to a DirectSmile Image Server, personalize images in a CHILI Publisher document, and use data sources to create variable output with DirectSmile images.

The benefits

  • Put interactive campaigns in place with a minimum of experience
  • Create and personalize images for both online and offline applications
  • Make data-driven multi-channel marketing easy to handle and efficient

Other partners