Move supports increased demand for the production of personalized, shorter runs of marketing materials in the APAC region
Erembodegem, Belgium, May 11, 2016 – After establishing successful operations in Europe and North America, CHILI publish (www.chili-publish.com) announces that the company has expanded its operation into the Asia-Pacific (APAC) market. In addition to the company’s geographic expansion, CHILI publish has also announced support for Asian languages in the most recent update of their signature technology, the CHILI publisher online editing solution. Together, these developments extend the power of CHILI publish to brand owners, advertisers and marketers in Asia who are seeking to enhance the way their products are customized, produced and distributed online.
CHILI publish’s expansion into the APAC market comes at time of great opportunity. Increasingly, this market is demanding fast-paced, shorter runs that are highly personalized. CHILI publisher is the ideal solution to support the production of these types of products, providing a robust online editing experience that can be integrated into a wide variety of workflows.
Guiding growth in Asia
Leading CHILI publish’s expansion into the region is Richard Watson, a skilled business development professional with over twenty years of experience opening and growing markets for graphic arts companies in the APAC region. Most recently, Mr. Watson served as Vice President of Sales for Taopix, the leading photo book and photo gift software platform. In this role, Mr. Watson was responsible for successfully growing Taopix’s market presence in the APAC region.
Kevin Goeminne, CEO of CHILI publish said, “CHILI publish is ready to introduce the APAC market to the best online editing technology in the world. But to gain success in this market, we needed a guide who could help us to navigate this expansive opportunity. Richard is that guide. His knowledge of the industry, people and the region, combined with his proven success in business development, gives us exactly the resource we need. With Richard in place, I can confidently say that CHILI publish is open for business in Asia.”
Transforming the e-commerce experience in Asia
CHILI publish has also announced that the newest version of their software, CHILI publish 5.0, now includes support of Asian languages for direct creation and editing in CHILI publisher. In this release, Chinese, Korean and Indonesian are supported, with more languages to follow. Output of these documents to PDF and InDesign Mark-Up Language (IDML) is also supported.
This new language capability, combined with expansion of the company, means CHILI publish stands ready to give companies in the APAC region the resources they need to transform how documents and other materials are created and managed. Mr. Watson concludes, “The open architecture of CHILI publisher means that it can be integrated into any e-commerce solution. This easy integration, combined with robust features like 3D viewing and an intuitive user interface, dramatically expands the types of experiences brand owners in Asia can offer their end-user consumers, while opening up new financial benefits. It gives brands a whole new way of looking at their e-commerce experience.”
To learn more about CHILI publish’s expansion into Asia, visit CHILI publish in stand F40 in hall 7a at drupa 2016 from May 31 till June 10 at the Messe Düsseldorf, or contact CHILI publish at http://www.chili-publish.com/contact/drupa2016.